{"id":1003,"date":"2023-01-22T11:00:00","date_gmt":"2023-01-22T04:00:00","guid":{"rendered":"https:\/\/contenthub.markplusinstitute.com\/?p=1003"},"modified":"2023-09-05T12:10:59","modified_gmt":"2023-09-05T05:10:59","slug":"sertifikasi-digital-marketing-2","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/","title":{"rendered":"5 Sertifikasi Digital Marketing Gratis untuk Dukung Karirmu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kenapa_harus_ikut_sertifikasi_digital_marketing\"><\/span><strong>Kenapa harus ikut sertifikasi&nbsp;<em>digital marketing?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#Kenapa_harus_ikut_sertifikasi_digital_marketing\" >Kenapa harus ikut sertifikasi&nbsp;digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#Bagaimana_langkah_awal_belajar_digital_marketing\" >Bagaimana langkah awal belajar&nbsp;digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#Dimana_mendapatkan_sertifikasi_digital_marketinggratis\" >Dimana mendapatkan sertifikasi&nbsp;digital marketinggratis?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#1_Google_Digital_Garage\" >1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Google Digital Garage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#2_Skillshop\" >2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Skillshop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#3_HubSpot_Academy\" >3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;HubSpot Academy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#4_LinkedIn_Learning\" >4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;LinkedIn Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing-2\/#5_Semrush_Academy\" >5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Semrush Academy<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Hari ini, hampir semua hal sudah serba digital. Karena nyatanya, pengguna internet terus meningkat tiap tahunnya. Untuk memenangkan persaingan yang ketat, permintaan perusahaan terhadap&nbsp;<em>digital marketer&nbsp;<\/em>yang kompeten kian meningkat. Karena, digital marketing mempunyai banyak keunggulan jika dibandingkan dengan pemasaran secara tradisional. Dengan digital marketing, promosi bisa dilakukan kepada&nbsp;<em>targeted market<\/em>, sehingga promosi yang dilakukan akan lebih tepat sasaran dan efektif. Selain itu, kinerja pemasaran pun menjadi lebih terukur dengan adanya&nbsp;<em>tools<\/em>&nbsp;yang memungkinkan pemasar untuk meninjau performa kegiatan pemasaran mereka. Terlebih lagi, kebanyakan pelanggan mencari informasi melalui internet ataupun media sosial. Perusahaan yang menerapkan&nbsp;<em>digital marketing&nbsp;<\/em>akan memudahkan pelanggannya dalam pencarian informasi.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_langkah_awal_belajar_digital_marketing\"><\/span><strong>Bagaimana langkah awal belajar&nbsp;<em>digital marketing?<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pertama-tama, tentukan&nbsp;<em>skill&nbsp;<\/em>apa saja yang ingin Anda pelajari dan kembangkan. Kemudian, Anda bisa mulai belajar&nbsp;<em>digital marketing&nbsp;<\/em>melalui&nbsp;<em>platform-platform&nbsp;<\/em>yang memberikan layanan gratis. Beberapa diantaranya juga menyediakan sertifikasi&nbsp;<em>digital marketing<\/em>&nbsp;gratis yang bisa memberi Anda&nbsp;<em>competitive advantage&nbsp;<\/em>untuk meningkatkan rasa percaya diri, membuktikan&nbsp;<em>expertise,&nbsp;<\/em>dan meningkatkan efisiensi kerja. Setelah mempelajari dasar-dasar&nbsp;<em>digital marketing,&nbsp;<\/em>Anda bisa mulai memilih produk yang dapat menjawab kebutuhan pasar dan menentukan target pasar dengan karakteristik yang sesuai dengan produk Anda. Selanjutnya, Anda bisa mulai membuat website dan juga media sosial untuk memasarkannya. Terakhir, coba terapkan hal-hal yang sudah dipelajari pada bisnis Anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dimana_mendapatkan_sertifikasi_digital_marketinggratis\"><\/span><strong>Dimana mendapatkan sertifikasi&nbsp;<em>digital marketing<\/em>gratis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Memangnya ada sertifikasi digital marketing gratis? Jawabannya: tentu ada! Yuk, simak dan manfaatkan program sertifikasi digital marketing gratis berikut ini:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Digital_Garage\"><\/span>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage\/course\/digital-marketing\" target=\"_blank\" rel=\"noopener\">Google Digital Garage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan Google Digital Garage, Anda bisa mempercepat karir atau bisnis Anda dengan mengembangkan keterampilan digital melalui kursus-kursus gratis yang tersedia. Bagi Anda yang pemula, Anda bisa mengikuti&nbsp;<em>online courses \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cFundamentals of Digital Marketing\u00c3\u00a2\u00e2\u201a\u00ac\u009d&nbsp;<\/em>yang termasuk sertifikasi digital marketing gratis! Melalui sertifikasi digital marketing gratis ini, Anda dapat menguasai dasar-dasar&nbsp;<em>digital marketing&nbsp;<\/em>yang diakreditasi oleh&nbsp;<em>Interactive Advertising Bureau Europe&nbsp;<\/em>dan&nbsp;<em>The Open University.&nbsp;<\/em>Terdapat 26 modul yang bisa dipelajari yang dikurasi oleh pelatih Google dan dikemad dengan latihan yang praktikal dan contoh nyata. Kelebihan dari&nbsp;<em>course&nbsp;<\/em>ini adalah&nbsp;<em>self-paced learning,&nbsp;<\/em>disertai&nbsp;<em>video tutorials, unlimited access,&nbsp;<\/em>dan mendapatkan sertifikat yang&nbsp;<em>recognized.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Skillshop\"><\/span>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/skillshop.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Skillshop<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mungkin nama \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cSkillshop\u00c3\u00a2\u00e2\u201a\u00ac\u009d masih terdengar asing bagi Anda. Skillshop adalah&nbsp;<em>training platform&nbsp;<\/em>yang disediakan Google untuk mengembangkan&nbsp;<em>skills&nbsp;<\/em>mengenai&nbsp;<em>tools&nbsp;<\/em>dan&nbsp;<em>solutions&nbsp;<\/em>milik Google. Setelah mendaftar, Anda dapat mengakses&nbsp;<em>online courses&nbsp;<\/em>nya kapanpun dan menyelesaikannya sesuai ritme belajar Anda. Topik yang tersedia untuk sertifikasi beberapa diantaranya adalah Google Ads, Google Analytics, dan YouTube. Dalam topik-topik tersebut, tersedia berbagai pilihan sertifikasi digital marketing gratis yang dapat diikuti. Misalnya untuk sertifikasi dengan topik Google Ads, Anda bisa mengikuti ujian sertifikasi&nbsp;<em>Google Ads Measurement, Google Ads Search,&nbsp;<\/em>ataupun<em>Google Ads Apps.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_HubSpot_Academy\"><\/span>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/academy.hubspot.com\/certification-overview\" target=\"_blank\" rel=\"noopener\">HubSpot Academy<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui HubSpot Academy, Anda bisa mendapatkan setifikasi digital marketing gratis! Anda akan belajar cara menarik pelanggan dengan membuat konten dan pengalaman yang disesuaikan dengan target pasar, menggunakan taktik pemasaran digital. Tidak hanya sekedar taktik, Anda juga akan belajar bagaimana menjadi pemasar yang efektif, menarik prospek yang berkualitas ketimbang menyebarkan pesan kepada&nbsp;<em>mass market&nbsp;<\/em>yang rancu. Melalui 9 judul pelajaran yang akan Anda ikuti, Anda akan belajar cara mengoptimalkan situs web untuk&nbsp;<em>search engine,&nbsp;<\/em>membua strategi gratis untuk menumbuhkan&nbsp;<em>followers,&nbsp;<\/em>dan membuat strategi iklan untuk memperkuat pesan bisnis kepada&nbsp;<em>target audience.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_LinkedIn_Learning\"><\/span>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.linkedin.com\/learning\/subscription\/topics?src=go-pa&amp;trk=sem-ga_campid.11663863112_asid.114329383380_crid.481097100690_kw.linkedin%20learning_d.c_tid.kwd-310582843911_n.g_mt.e_geo.1007700&amp;mcid=6841864363146670237&amp;cid=&amp;gclid=Cj0KCQiA_bieBhDSARIsADU4zLfqpanvPxnycIQQxMTSP9g10dyu9Y84A6GWhxKuOrWaN8CvE4XGfaAaAjcREALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">LinkedIn Learning<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn,&nbsp;<em>social media platform&nbsp;<\/em>yang berfokus pada bisnis dan&nbsp;<em>employment<\/em>menyediakan lebih dari 16,000&nbsp;<em>online courses&nbsp;<\/em>seputar&nbsp;<em>skills&nbsp;<\/em>yang dibutuhkan di pasar kerja. Anda bisa belajar digital marketing gratis dari para&nbsp;<em>industry expert instructors&nbsp;<\/em>dan mendapatkan sertifikasi digital marketing saat Anda menyelesaikan&nbsp;<em>course&nbsp;<\/em>nya<em>.&nbsp;<\/em>LinkedIn Learning dapat diakses secara gratis untuk satu bulan pertama. Melalui&nbsp;<em>platform&nbsp;<\/em>ini, Anda bisa mendapatkan&nbsp;<em>online marketing tutorials&nbsp;<\/em>mengenai cara membuat&nbsp;<em>marketing plan&nbsp;<\/em>dengan<em>&nbsp;social media, search engine optimization (SEO),&nbsp;<\/em>dan lain-lain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Semrush_Academy\"><\/span>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/www.semrush.com\/academy\/?kw=semrush%20training%20course&amp;cmp=AA_SRCH_Brand_Semrush_EN&amp;label=brand_semrush&amp;Network=g&amp;Device=c&amp;utm_content=638542638187&amp;kwid=kwd-800972926306&amp;cmpid=13706571056&amp;agpid=129528616252&amp;BU=Brand_Semrush&amp;extid=&amp;adpos=&amp;gclid=Cj0KCQiA_bieBhDSARIsADU4zLdDasBo58NdlJTp4GjyKeu6XezI1CsG6nIO0_YtPzioIcPi69ct9NIaAovZEALw_wcB\" target=\"_blank\" rel=\"noopener\">Semrush Academy<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush menawarkan edukasi untuk semua orang, dimana Anda juga bisa mendapatkan sertifikasi digital marketing gratis. Pilihan kursus yang tersedia diantaranya mengenai SEO,&nbsp;<em>content marketing, social media,&nbsp;<\/em>dan lain sebagainya. Anda akan belajar dari&nbsp;<em>top experts&nbsp;<\/em>seperti beberapa diantaranya Brian Dean, Nathan Gotch, dan Andy Crestodina yang akan berbagi taktik mereka secara&nbsp;<em>step-by-step.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tunggu apalagi? Segera&nbsp;<em>scale up your game&nbsp;<\/em>dengan mendapatkan sertifikasi&nbsp;<em>digital marketing!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Kenapa harus ikut sertifikasi&nbsp;digital marketing? Hari ini, hampir semua hal sudah serba digital. Karena nyatanya, pengguna internet terus&hellip;","protected":false},"author":3,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":901,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[15],"tags":[31,36],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-learning-and-development","tag-belajar-digital-marketing","tag-sertifikasi-digital-marketing","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/1004"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}