{"id":5707,"date":"2025-03-13T13:29:22","date_gmt":"2025-03-13T06:29:22","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=5707"},"modified":"2026-03-17T21:17:59","modified_gmt":"2026-03-17T14:17:59","slug":"entrepreneurial-marketing-sunan-group","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sunan-group\/","title":{"rendered":"Business Immersion: Sunan Group Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n

Applying the principles of entrepreneurial marketing, Sunan Group<\/a><\/strong> positions itself as a provider of unique and innovative housing solutions. Its flagship project, Orchard Village<\/a><\/strong>, is a modern residential complex in Bekasi designed to meet the needs of millennials. The strengths of Orchard Village include its strategic location near major toll roads, high-quality construction, and a focus on fostering social interaction among residents. Sunan Group believes that a house is not merely a place to live but a space to build meaningful relationships within the community.<\/p>\n\n\n\n

\"Orchard
One of Sunan Group’s flagship project, Orchard Village Bekasi<\/figcaption><\/figure>\n\n\n\n

Orchard Village aims to fulfill your dream of owning the perfect home, offering a strategic location and excellent building quality. It is the most beautiful gift to make your beloved family’s dream home come true.<\/p>\n\n\n\n

Challenges<\/h1>\n\n\n\n

As a player in the property industry, Sunan Group faces several significant challenges:<\/p>\n\n\n\n