{"id":5757,"date":"2025-03-20T11:23:50","date_gmt":"2025-03-20T04:23:50","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=5757"},"modified":"2026-03-17T21:17:46","modified_gmt":"2026-03-17T14:17:46","slug":"entrepreneurial-marketing-soca-ai","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-soca-ai\/","title":{"rendered":"Business Immersion: SOCA.AI Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n

SOCA.AI<\/strong><\/a> is a digital startup focusing in the development of AI software solutions. The biggest revenue stream for SOCA.AI comes from its B2B line of business, selling on-premise AI-based services to companies. These services are developed, modified, and implemented to fit the need of those customers. The primary parts of improvement within the 5A phases of marketing are Advocate and Awareness phases.<\/p>\n\n\n\n

\"Founder
Image courtesy of SOCA.AI<\/figcaption><\/figure>\n\n\n\n

Through the with SOCA.AI, there are difficulties to engage with existing clients to foster advocacy for new clients, starting the new Awareness phase and the 5A phases as a whole. Decision makers also tend to be skeptical about SOCA. AI not only due to lack of brand trust (as software development projects are expensive) but also lack of knowledge about how AI can be useful or even essential for their companies.<\/p>\n\n\n\n

The first question begins with \u201cWhy are sales not increasing for the B2B SOCA.AI line of business?\u201d<\/em>.<\/strong> This question starts as a way to begin analysis as the majority of revenue comes from SOCA. AI B2B businesses. This means SOCA.AI is required to increase its engagements with its customer targets, which are companies with the budget to start an AI software development effort. The answer to this we believe is that marketing effort is considered to be not effective enough.<\/p>\n\n\n\n

<\/span>Marketing Framework<\/span><\/h2>
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