{"id":5764,"date":"2025-03-19T14:55:41","date_gmt":"2025-03-19T07:55:41","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=5764"},"modified":"2026-03-17T21:17:53","modified_gmt":"2026-03-17T14:17:53","slug":"entrepreneurial-marketing-oppal","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/","title":{"rendered":"Business Immersion: OPPAL Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppal.co.id\/\" target=\"_blank\" rel=\"noopener\"><strong>OPPAL<\/strong><\/a>, launched in August 2022, is a multi-platform media company targeting Gen Z, Millennials, and Young Professionals (ages 16-45). It aims to empower the younger generation through positivity, creativity, and purpose, serving as a trusted companion with stories that inspire and drive meaningful action. At its core, OPPAL\u2019s vision is to empower the younger generation to embrace positivity, creativity, and purpose in their everyday lives. By combining a fun, adaptive, and educational brand character, OPPAL positions itself as a reliable friend and companion for its audience, championing stories that spark inspiration and promote meaningful actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OPPALs_Services\"><\/span>OPPAL&#8217;s Services<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#OPPALs_Services\" >OPPAL&#8217;s Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Multi-platform_Media\" >Multi-platform Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Production\" >Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Promotion_Activities\" >Promotion Activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Event\" >Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Community_Engagement\" >Community Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Problem_Identification\" >Problem Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#869_of_respondents_already_know_OPPAL\" >86.9% of respondents already know OPPAL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#409_of_respondents_heard_OPPAL_from_YouTube\" >40.9% of respondents heard OPPAL from YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#373_of_respondents_said_that_OPPAL_is_known_for_its_podcast_content\" >37.3% of respondents said that OPPAL is known for its podcast content.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Competitor_Analysis\" >Competitor Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#STP_Analysis\" >STP Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Segmentation\" >Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Targeting\" >Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Positioning\" >Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Strategy_Analysis_using_TOWS\" >Strategy Analysis using TOWS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Proposed_Solution\" >Proposed Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Conclusions\" >Conclusions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-oppal\/#Contributors\" >Contributors<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">OPPAL offers a diverse range of services across media, production, promotion, events, and community engagement, delivering an integrated solution for brands, creators, and organizations looking to maximize their reach and create a seamless media ecosystem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1146\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA.jpeg\" alt=\"Grand launching OPPAL Multi-platform Media\" class=\"wp-image-5804\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA.jpeg 1600w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA-300x215.jpeg 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA-1024x733.jpeg 1024w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA-768x550.jpeg 768w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-MEDIA-1536x1100.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Image courtesy of <em>PRAMBORS\/Aqilah Ananda Purwanti<\/em><\/figcaption><\/figure>\n\n\n<style>.kb-row-layout-id5764_2b9456-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5764_2b9456-99 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5764_2b9456-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem 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class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5764_77c56a-36 > .kt-inside-inner-col,.kadence-column5764_77c56a-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_77c56a-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_77c56a-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_77c56a-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_77c56a-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_77c56a-36{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_77c56a-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_77c56a-36 > 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class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/social-media.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5768\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/social-media.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/social-media-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/social-media-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Multi-platform_Media\"><\/span>Multi-platform Media<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">OPPAL leverages its network to distribute content across multiple platforms, ensuring maximum visibility through Social Media, Own Media, and OOH Partners.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_a5395c-c5 > .kt-inside-inner-col,.kadence-column5764_a5395c-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_a5395c-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_a5395c-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_a5395c-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_a5395c-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_a5395c-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_a5395c-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and 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1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_15c8ff-07 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_15c8ff-07\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/video-editor.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5769\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/video-editor.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/video-editor-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/video-editor-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Production\"><\/span>Production<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">OPPAL provides end-to-end content creation services designed to inspire and inform Social Media Content, Video Promotion, Custom Podcasts, and Music Video.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_a49052-25 > .kt-inside-inner-col,.kadence-column5764_a49052-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_a49052-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_a49052-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_a49052-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_a49052-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_a49052-25{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_a49052-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_a49052-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_a49052-25\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_433f3f-04.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_433f3f-04 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box5764_433f3f-04 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_433f3f-04 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_433f3f-04 .kt-info-svg-icon-flip, .kt-info-box5764_433f3f-04 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box5764_433f3f-04 .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_433f3f-04 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_433f3f-04\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/loudspeaker.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5770\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/loudspeaker.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/loudspeaker-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/loudspeaker-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Promotion_Activities\"><\/span>Promotion Activities<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">OPPAL specializes in managing and amplifying promotional campaigns to ensure broad reach and engagement with Personal Social Media Content, Corporate\/Mall Content, KOL\/Influencer Handling, Launching\/Press Conference, Talent Management, and Media Coordination.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_2bf275-40 > .kt-inside-inner-col,.kadence-column5764_2bf275-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_2bf275-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_2bf275-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_2bf275-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_2bf275-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_2bf275-40{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_2bf275-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_2bf275-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_2bf275-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_88b21b-fd.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_88b21b-fd .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box5764_88b21b-fd .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_88b21b-fd .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_88b21b-fd .kt-info-svg-icon-flip, .kt-info-box5764_88b21b-fd .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box5764_88b21b-fd .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_88b21b-fd .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_88b21b-fd\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5771\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Event\"><\/span>Event<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">OPPAL organizes a variety of events, both online and offline, to strengthen engagement and deliver unique experiences like Music Events, Workshops, Exhibition Content, Live Shows, Brand Activation, and Special Events.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_14fabc-67 > .kt-inside-inner-col,.kadence-column5764_14fabc-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_14fabc-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_14fabc-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_14fabc-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_14fabc-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_14fabc-67{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_14fabc-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_14fabc-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_14fabc-67\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_b3bf65-68.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_b3bf65-68 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box5764_b3bf65-68 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_b3bf65-68 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_b3bf65-68 .kt-info-svg-icon-flip, .kt-info-box5764_b3bf65-68 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box5764_b3bf65-68 .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_b3bf65-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_b3bf65-68\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/group.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5772\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/group.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/group-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/group-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Community_Engagement\"><\/span>Community Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">OPPAL fosters a loyal audience through Own Community by building and maintaining an active, engaged community platform where users can connect, share, and stay informed.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Identification\"><\/span>Problem Identification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite its positive reputation, OPPAL competes in a saturated digital media landscape alongside platforms like Vice, Narasi, and other mainstream media targeting similar demographics. The core issue lies in differentiating OPPAL&#8217;s offerings from competitors while cultivating meaningful and sustained interactions with its audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">Additionally, while the audience acknowledges OPPAL\u2019s presence, there is limited evidence of strong brand affinity or exclusive reliance on its content. <\/p>\n\n\n<style>.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5764_1cca86-1c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5764_1cca86-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5764_1cca86-1c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5764_93e859-e6 > .kt-inside-inner-col,.kadence-column5764_93e859-e6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_93e859-e6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_93e859-e6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_93e859-e6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_93e859-e6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_93e859-e6{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_93e859-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_93e859-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_93e859-e6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_2e9555-99.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_2e9555-99 .kadence-info-box-image-inner-intrisic-container{max-width:119px;}.kt-info-box5764_2e9555-99 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:300px;height:0px;max-width:100%;}.kt-info-box5764_2e9555-99 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_2e9555-99 .kt-info-svg-icon-flip, .kt-info-box5764_2e9555-99 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_2e9555-99 .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_2e9555-99 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_2e9555-99\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/marketing-300x300.png\" alt=\"\" width=\"300\" height=\"300\" class=\"kt-info-box-image wp-image-5775\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/marketing-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/marketing-150x150.png 150w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/marketing.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"869_of_respondents_already_know_OPPAL\"><\/span>86.9% of respondents already know OPPAL<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_47249f-dc > .kt-inside-inner-col,.kadence-column5764_47249f-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_47249f-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_47249f-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_47249f-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_47249f-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_47249f-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_47249f-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_47249f-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_47249f-dc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_699d65-35.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_699d65-35 .kadence-info-box-image-inner-intrisic-container{max-width:105px;}.kt-info-box5764_699d65-35 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_699d65-35 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_699d65-35 .kt-info-svg-icon-flip, .kt-info-box5764_699d65-35 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_699d65-35 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_699d65-35 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_699d65-35 .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-info-box5764_699d65-35 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_699d65-35 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_699d65-35\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/youtube.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5776\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/youtube.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/youtube-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/youtube-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"409_of_respondents_heard_OPPAL_from_YouTube\"><\/span>40.9% of respondents heard OPPAL from YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_e669ca-9a > .kt-inside-inner-col,.kadence-column5764_e669ca-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_e669ca-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_e669ca-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_e669ca-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_e669ca-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_e669ca-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_e669ca-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_e669ca-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_e669ca-9a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_85b2f9-ee.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_85b2f9-ee .kadence-info-box-image-inner-intrisic-container{max-width:98px;}.kt-info-box5764_85b2f9-ee .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_85b2f9-ee .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_85b2f9-ee .kt-info-svg-icon-flip, .kt-info-box5764_85b2f9-ee .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_85b2f9-ee .kt-infobox-textcontent h2.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_85b2f9-ee .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_85b2f9-ee\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/microphone.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5777\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/microphone.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/microphone-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/microphone-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"373_of_respondents_said_that_OPPAL_is_known_for_its_podcast_content\"><\/span>37.3% of respondents said that OPPAL is known for its podcast content.<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">The dominance of free, user-driven platforms like TikTok, Instagram, and YouTube, which shape content consumption trends, further intensifies the threat of substitutes. To remain relevant and indispensable, OPPAL must sharpen its unique value proposition, strengthen its emotional connection with its audience, and position itself as the go-to platform for authentic, enriching, and community-driven experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitor_Analysis\"><\/span>Competitor Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OPPAL\u2019s positioning as a multi-platform media brand for Gen Z and Millenials places it in direct competition with platforms like IDN Times and USSFeed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"983\" height=\"717\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-COMPETITOR.png\" alt=\"\" class=\"wp-image-5814\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-COMPETITOR.png 983w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-COMPETITOR-300x219.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/OPPAL-COMPETITOR-768x560.png 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><figcaption class=\"wp-element-caption\">OPPAL&#8217;s competitor in the multimedia platform<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All three brands target similar demographics\u2014Gen Z and Millennials\u2014and leverage multi-channel approaches to deliver content. IDN Times has established itself as a leading source for news and lifestyle content tailored to younger audiences, while USSFeed focuses on urban culture, trends, and niche storytelling. OPPAL competes by offering positive, enriching, and community-driven content that resonates with its audience\u2019s values and interests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"STP_Analysis\"><\/span>STP Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id5764_fce144-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id5764_fce144-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5764_fce144-b6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5764_ec2b24-7e > .kt-inside-inner-col,.kadence-column5764_ec2b24-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_ec2b24-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_ec2b24-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_ec2b24-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_ec2b24-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_ec2b24-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_ec2b24-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_ec2b24-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_ec2b24-7e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_41dcfa-f4.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_41dcfa-f4 .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box5764_41dcfa-f4 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_41dcfa-f4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_41dcfa-f4 .kt-info-svg-icon-flip, .kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-number{font-size:53px;}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_41dcfa-f4 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_41dcfa-f4\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5782\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Segmentation\"><\/span>Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\"><strong>Demographic<\/strong><br>Gen Z, Millenials (16\u201335 years), primarily students, young professionals.<br><br><strong>Psychographic<\/strong><br>Value positivity, social connectedness, and relatable lifestyle content.<br><br><strong>Behavioral<\/strong><br>Active social media users, frequent content consumers, seeking exclusive and visually engaging media.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_5c7add-61 > .kt-inside-inner-col,.kadence-column5764_5c7add-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_5c7add-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_5c7add-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_5c7add-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_5c7add-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_5c7add-61{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_5c7add-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_5c7add-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_5c7add-61\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_f9812b-48.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_f9812b-48 .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box5764_f9812b-48 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_f9812b-48 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_f9812b-48 .kt-info-svg-icon-flip, .kt-info-box5764_f9812b-48 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_f9812b-48 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_f9812b-48\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5783\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\">Focus on urban Gen Z &amp; Millenials audiences who are already familiar with digital platforms and enjoy diverse content such as mental health topics, lifestyle trends, and creative workshops.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5764_506db0-ff > .kt-inside-inner-col,.kadence-column5764_506db0-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5764_506db0-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5764_506db0-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column5764_506db0-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5764_506db0-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5764_506db0-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column5764_506db0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5764_506db0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5764_506db0-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box5764_8525cc-ff.wp-block-kadence-infobox{max-width:100%;}.kt-info-box5764_8525cc-ff .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box5764_8525cc-ff .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box5764_8525cc-ff .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5764_8525cc-ff .kt-info-svg-icon-flip, .kt-info-box5764_8525cc-ff .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box5764_8525cc-ff .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5764_8525cc-ff\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/planing.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-5784\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/planing.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/planing-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/planing-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Positioning\"><\/span>Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"kt-blocks-info-box-text\"><strong>&#8220;<\/strong>Your positive, trusted, and exclusive gateway to Gen Z and Millenials lifestyle and community experiences.<strong>&#8220;<\/strong><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_Analysis_using_TOWS\"><\/span>Strategy Analysis using TOWS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-table-container5764_9a2f44-06{overflow-x:auto;}.kb-table5764_9a2f44-06 td:nth-of-type(1), .kb-table5764_9a2f44-06 th:nth-of-type(1){width:16%;}.kb-table5764_9a2f44-06 td:nth-of-type(2), .kb-table5764_9a2f44-06 th:nth-of-type(2){width:30%;}.kb-table5764_9a2f44-06 td:nth-of-type(3), .kb-table5764_9a2f44-06 th:nth-of-type(3){width:30%;}.kb-table5764_9a2f44-06{table-layout:fixed;width:100%;}.kb-table-container .kb-table5764_9a2f44-06 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table5764_9a2f44-06 caption{text-align:center;}.kb-table-container .kb-table5764_9a2f44-06 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}.kb-table-container .kb-table5764_9a2f44-06 td, .kb-table5764_9a2f44-06 th{border-top:0px solid #dfdfdf;border-right:0px solid #dfdfdf;border-bottom:0px solid #dfdfdf;border-left:0px solid #dfdfdf;}@media all and (max-width: 1024px){.kb-table-container .kb-table5764_9a2f44-06 td, .kb-table5764_9a2f44-06 th{border-top:0px solid #dfdfdf;border-right:0px solid #dfdfdf;border-bottom:0px solid #dfdfdf;border-left:0px solid #dfdfdf;}}@media all and (max-width: 767px){.kb-table-container .kb-table5764_9a2f44-06 td, .kb-table5764_9a2f44-06 th{border-top:0px solid #dfdfdf;border-right:0px solid #dfdfdf;border-bottom:0px solid #dfdfdf;border-left:0px solid #dfdfdf;}}<\/style><div class=\"kb-table-container kb-table-container5764_9a2f44-06 wp-block-kadence-table\"><table class=\"kb-table kb-table5764_9a2f44-06\">\n<tr class=\"kb-table-row kb-table-row5764_770d3d-51\">\n<td class=\"kb-table-data kb-table-data5764_a1869d-07\">\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_7514e5-9b\">\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Strength<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_21ccc5-f4\">\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Weakness<\/strong><\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row5764_288093-19\">\n<td class=\"kb-table-data kb-table-data5764_bdde3b-13\">\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Opportunity<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_622c48-7d\">\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_3be250-88:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_3be250-88 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_3be250-88 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_3be250-88 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_3be250-88 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_3be250-88 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_f17a42-d9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_f17a42-d9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Leverage inspirational branding for campaigns<\/strong> using Oppal\u2019s positive messaging to craft targeted campaigns for Gen Z that emphasize self-identity and empowerment<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_8efbe5-c7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_8efbe5-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Expand multi-platform content formats<\/strong> introducing interactive storytelling, live streaming<\/span><\/li>\n<\/ul><\/div>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_cdcc9f-a0\">\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_675343-a6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_675343-a6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_675343-a6 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_675343-a6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_675343-a6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_675343-a6 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_3a8916-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_3a8916-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Special collaborative campaign with influencers<\/strong> by collaborate with high-profile influencers, focus on shared interest in positive narratives.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_610934-03 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_610934-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><br><strong>Improve engagement metrics with data analytics <\/strong>by create data-driven insight to identify high-performing content types for engagement.<\/span><\/li>\n<\/ul><\/div>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row5764_f643a0-4d\">\n<td class=\"kb-table-data kb-table-data5764_674ebf-f4\">\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Threat<\/strong><\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_b90785-ae\">\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_6dda9f-6f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_6dda9f-6f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_6dda9f-6f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_6dda9f-6f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_6dda9f-6f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_6dda9f-6f kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_dd9cb9-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_dd9cb9-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Differentiate through positive branding<\/strong> using strengthen unique postitioning as platform for positivity and inspiration<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_49412b-01 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_49412b-01\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Build strategic alliances<\/strong> by forming partnerships with public figures in the daily contents<\/span><\/li>\n<\/ul><\/div>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data5764_1d96bc-f7\">\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_9fbde2-89:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_9fbde2-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_9fbde2-89 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_9fbde2-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_9fbde2-89 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_9fbde2-89 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_406b2d-dd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_406b2d-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Enhance internal content creation<\/strong> by reducing reliance on external contributors by developing owned asset, ensure consistency and quality in brand messaging<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_42d46d-74 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_42d46d-74\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Develop flexible content strategies<\/strong> by creating adaptable content strategies that can quickly respond to changing preferences.<\/span><\/li>\n<\/ul><\/div>\n\n<\/td>\n<\/tr>\n<\/table><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proposed_Solution\"><\/span>Proposed Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kt-accordion-id5764_3fa25b-b8 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id5764_3fa25b-b8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id5764_3fa25b-b8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#BE530B;border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5764_3fa25b-b8:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#BE530B;}@media all and (max-width: 1024px){.kt-accordion-id5764_3fa25b-b8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id5764_3fa25b-b8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id5764_3fa25b-b8 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id5764_3fa25b-b8 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id5764_3fa25b-b8 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id5764_3fa25b-b8 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id5764_3fa25b-b8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id5764_3fa25b-b8 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id5764_3fa25b-b8 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane5764_0751fd-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Interactive Content Formats<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_274748-e2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_274748-e2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_274748-e2 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_274748-e2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_274748-e2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_274748-e2 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_e6e71f-fb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_e6e71f-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Develop a weekly TikTok game challenge in partnership with artists\/influencers, posting positive acts or stories.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_3dc737-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_3dc737-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Produce behind-the-scenes content featuring influencers in collaboration with OPPAL\u2019s content team.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_ee1c72-c5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_ee1c72-c5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Influencer\/ Artist take over contents<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane5764_fac510-dd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Gen Z &amp; Millenial Focused Campaigns<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_13c093-3b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_13c093-3b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_13c093-3b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_13c093-3b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_13c093-3b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_13c093-3b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_d825a3-24 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_d825a3-24\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Launch a #OppalInspires campaign on Instagram encouraging UGC with a reward system (merchandise, shoutouts).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_29926d-2d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_29926d-2d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Partner with universities for Campus Storytelling Contest where students submit short films or articles highlighting positive stories.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane5764_4b8644-01\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Enhanced Partnerships<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_f2d6f4-47:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_f2d6f4-47 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_f2d6f4-47 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_f2d6f4-47 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_f2d6f4-47 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_f2d6f4-47 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_8c30f6-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_8c30f6-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recruit 50 micro-mid tier influencers to promote OPPAL\u2019s values by creating personalized stories and testimonials.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_e8db62-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_e8db62-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Host co-branded Instagram Live sessions featuring well-known influencers discussing positivity and success stories.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_413991-a7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_413991-a7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Partnership with local music festival as media partner<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane5764_9a465a-3b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Content Innovation<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_e2dc0c-d3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_e2dc0c-d3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_e2dc0c-d3 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_e2dc0c-d3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_e2dc0c-d3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_e2dc0c-d3 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_6a4a3c-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_6a4a3c-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Develop AR filters for Instagram &amp; Tiktok that align with OPPAL\u2019s positive themes (e.g., glowing<br>&#8216;Positive Aura&#8217; filter).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_5c16bd-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_5c16bd-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Create interactive micro-site quizzes to engage audiences in a fun, educational way.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_471ecc-13 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_471ecc-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Create owned inspirational show (creativepreneur) host with OPPAL Star Editor.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">The OPPAL case highlight the importance of adaptability, strategic content creation, and collaboration in building brand awareness. Continuous improvement requires thorough project reviews, standardized processes, and flexibility in response to market changes. Understanding the root cause of low brand awareness is essential, focusing on fundamental issues rather than symptoms. Additionally, real-time engagement and community-building strategies enhance brand loyalty, while user-generated content and influencer collaborations play a significant role in amplifying credibility and reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/oppal-bus-studio.jpg\" alt=\"\" class=\"wp-image-5809\" style=\"width:811px;height:auto\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/oppal-bus-studio.jpg 750w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/oppal-bus-studio-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Image courtesy of gatra.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve sustainable brand growth, businesses must prioritize high-quality, platform-specific content tailored to audience preferences. Robust measurement and analytics help track performance and optimize strategies through data insights. Cross-functional collaboration between marketing, content creation, data analysis, and customer service teams fosters innovation and ensures a comprehensive approach to brand awareness. By integrating these strategies, brands can create impactful, authentic, and data-driven marketing efforts.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-theme-palette-1-color has-text-color has-link-color has-medium-font-size wp-elements-f388e58cb3989bbc645f0ed3c16965e6\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><blockquote><p><strong>SPREADING POSITIVITY IS A COOL THING!<\/strong><\/p><cite>OPPAL Multi-platform media<\/cite><\/blockquote><\/figure>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5764_617b8d-47{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns5764_617b8d-47 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5764_617b8d-47 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5764_617b8d-47 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5764_617b8d-47\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5764_201964-bc.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn5764_201964-bc kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/heyzine.com\/flip-book\/096665b69a.html\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">For more detailed results from this case study, read the full report here<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contributors\"><\/span>Contributors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This is a Business Immersion article researched and written by Group 5 of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a> Batch 2, consisting of:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_878f15-8c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_878f15-8c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_878f15-8c ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items5764_878f15-8c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items5764_878f15-8c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items5764_878f15-8c kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-5764_4291ae-ff .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_4291ae-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Yuda Winandar<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_f9a820-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_f9a820-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Tio Geraldo Hutabarat<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_5b3e4d-ef .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_5b3e4d-ef\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Jihan Maghfira Nasery <\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-5764_0fdf19-82 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-5764_0fdf19-82\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Nadya Chandra<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-0891b1e76e3890bf20bf40d354e7aece wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">Business Immersion is a key component of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\"><strong>Entrepreneurial Marketing MBA (ENMARK MBA)<\/strong><\/a> program, offering students the opportunity to collaborate with industry through group consultancy projects. During the third semester, from September to January, students will work as a team of consultants, tackling real-world business challenges. This immersive learning experience bridges the gap between academic theory and practical application, equipping students with the skills to address complex issues and explore innovative management approaches within established organizations.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-310603464470da2200b4c750116ed80a wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">\u2014<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-3cb0143818abe146a0d7283e39043383 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\"><strong><a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a><\/strong>, a collaboration between <strong>MarkPlus Institute<\/strong> and <strong><a href=\"https:\/\/www.sbm.itb.ac.id\/academic-programs\/mba\/jakarta-campus\/entrepreneurialmarketing-mba\/\" target=\"_blank\" rel=\"noopener\">School of Business and Management Institut Teknologi Bandung<\/a><\/strong>, is designed to equip future leaders with expertise in marketing, management, business strategy, and an entrepreneurial mindset to drive innovation and career growth.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-3aa211f59d610fe3542aeafa52b55b49 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">What sets ENMARK MBA apart is its holistic approach, integrating marketing, finance, and strategy to blend creativity with analytical thinking. Through real-world case studies and hands-on projects, students develop the agility and strategic acumen to excel in today\u2019s dynamic business landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"OPPAL, launched in August 2022, is a multi-platform media company targeting Gen Z, Millennials, and Young Professionals (ages&hellip;","protected":false},"author":1,"featured_media":5774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":70,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[571],"tags":[],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-immersion","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/5764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=5764"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/5764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/5774"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=5764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=5764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=5764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}