{"id":6078,"date":"2025-09-03T11:28:28","date_gmt":"2025-09-03T04:28:28","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=6078"},"modified":"2025-09-30T15:10:06","modified_gmt":"2025-09-30T08:10:06","slug":"apa-itu-generative-engine-optimization-geo","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/","title":{"rendered":"Apa itu Generative Engine Optimization (GEO)? Ketahuilah Perbedaannya dengan Search Engine Optimization (SEO)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Perkembangan teknologi <em>search engine<\/em> sedang mengalami perubahan besar. Jika selama ini <strong>Search Engine Optimization (SEO)<\/strong> menjadi tulang punggung strategi visibilitas digital, kini muncul sebuah pendekatan baru: <strong>Generative Engine Optimization (GEO)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GEO lahir karena tren pencarian online telah bergeser. Pengguna tidak lagi puas hanya dengan melihat daftar tautan di Google. Mereka ingin jawaban langsung, ringkas, dan relevan\u2014sering kali tanpa harus mengklik banyak halaman. Teknologi AI generatif seperti Google SGE, Bing Chat, dan Gemini mulai menjadi pintu gerbang utama informasi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk para pelaku bisnis, marketer, maupun <em>content creator<\/em>, ini berarti aturan main berubah. Tidak cukup hanya menguasai SEO, tetapi juga perlu memahami dan menguasai <strong>Generative Engine Optimization<\/strong> agar tetap relevan di pasar digital.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5, .wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5[data-kb-block=\"kb-adv-heading6078_07aded-f5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5[data-kb-block=\"kb-adv-heading6078_07aded-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_07aded-f5[data-kb-block=\"kb-adv-heading6078_07aded-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Apa_Perbedaan_GEO_dan_SEO\" >Apa Perbedaan GEO dan SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Perbedaan_GEO_dan_SEO_Lainnya\" >Perbedaan GEO dan SEO Lainnya<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Target_Audience\" >Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Content_Strategy\" >Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Focus\" >Focus<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Cara_Kerja_Generative_Engine_Optimization\" >Cara Kerja Generative Engine Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Analisis_Data\" >Analisis Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Pembuatan_Konten_Generatif\" >Pembuatan Konten Generatif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Optimalisasi_Berkelanjutan\" >Optimalisasi Berkelanjutan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Pengintegrasian_Multiplatform\" >Pengintegrasian Multiplatform<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Contoh_Generative_Engine\" >Contoh Generative Engine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Gemini\" >Gemini<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Bing_Chat\" >Bing Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Google_SGE\" >Google SGE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Komponen_Utama_dalam_GEO\" >Komponen Utama dalam GEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Strategi_Menggunakan_Generative_Engine_Optimization_untuk_Bisnis\" >Strategi Menggunakan Generative Engine Optimization untuk Bisnis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Tentukan_Tujuan_Utama\" >Tentukan Tujuan Utama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Pilih_Platform_yang_Tepat\" >Pilih Platform yang Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Gunakan_Kata_Kunci_yang_Spesifik\" >Gunakan Kata Kunci yang Spesifik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Pantau_dan_Evaluasi\" >Pantau dan Evaluasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Melakukan_Riset_Topik\" >Melakukan Riset Topik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Meningkatkan_Kualitas_dan_Relevansi_Konten\" >Meningkatkan Kualitas dan Relevansi Konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Memanfaatkan_Schema_Markup\" >Memanfaatkan Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Fokus_pada_User_Intent\" >Fokus pada User Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Perluas_Distribusi_Konten\" >Perluas Distribusi Konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Penggunaan_Elemen_Tambahan\" >Penggunaan Elemen Tambahan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Mengapa_GEO_Penting_di_Era_Pencarian_Berbasis_AI\" >Mengapa GEO Penting di Era Pencarian Berbasis AI?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Peningkatan_Peran_AI_dalam_Pencarian\" >Peningkatan Peran AI dalam Pencarian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Dampak_pada_Perilaku_Pengguna\" >Dampak pada Perilaku Pengguna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Memastikan_Bisnis_Tetap_Kompetitif\" >Memastikan Bisnis Tetap Kompetitif<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/markplusinstitute.com\/explore\/apa-itu-generative-engine-optimization-geo\/#Menyambut_Era_Baru_Optimasi_Konten\" >Menyambut Era Baru Optimasi Konten<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"kt-adv-heading6078_07aded-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_07aded-f5\"><span class=\"ez-toc-section\" id=\"Apa_Perbedaan_GEO_dan_SEO\"><\/span>Apa Perbedaan GEO dan SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generative Engine Optimization (GEO)<\/strong> adalah proses mengoptimalkan konten supaya dapat dikenali, dipahami, dan direkomendasikan oleh mesin pencari berbasis AI generatif. Mesin ini tidak hanya menampilkan tautan seperti Google tradisional, tetapi juga menyusun jawaban yang langsung bisa dibaca pengguna di halaman hasil pencarian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara itu, <strong>Search Engine Optimization (SEO)<\/strong> adalah proses mengoptimalkan konten agar mudah ditemukan dan mendapatkan peringkat tinggi di mesin pencari tradisional, seperti Google. SEO bekerja dengan mengandalkan kata kunci, kualitas konten, serta struktur teknis situs agar halaman bisa muncul di hasil pencarian organik. Semakin tinggi posisi halaman, semakin besar peluang untuk mendapatkan kunjungan dari pengguna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perbedaan utamanya dengan SEO adalah fokusnya pada bagaimana AI memilih sumber yang layak dimasukkan dalam jawaban. Untuk bisa masuk ke dalam rekomendasi AI, konten harus memenuhi standar relevansi, kredibilitas, dan kejelasan yang lebih ketat. Dengan kata lain, jika SEO bertujuan membuat situs Anda muncul di halaman 1 Google, <strong>Generative Engine Optimization<\/strong> bertujuan membuat situs Anda menjadi rujukan langsung yang dipakai AI dalam menyusun jawaban. Inilah yang menjadikannya sangat penting di era pencarian berbasis AI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32, .wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32[data-kb-block=\"kb-adv-heading6078_dd63fb-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32[data-kb-block=\"kb-adv-heading6078_dd63fb-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_dd63fb-32[data-kb-block=\"kb-adv-heading6078_dd63fb-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_dd63fb-32 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_dd63fb-32\"><span class=\"ez-toc-section\" id=\"Perbedaan_GEO_dan_SEO_Lainnya\"><\/span><strong>Perbedaan GEO dan SEO Lainnya<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb, .wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb[data-kb-block=\"kb-adv-heading6078_f0d774-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb[data-kb-block=\"kb-adv-heading6078_f0d774-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_f0d774-bb[data-kb-block=\"kb-adv-heading6078_f0d774-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_f0d774-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_f0d774-bb\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO tradisional menargetkan pengguna yang mencari informasi secara mendalam dan siap mengklik beberapa tautan. Sementara itu, <strong>Generative Engine Optimization<\/strong> menargetkan pengguna yang menginginkan jawaban instan, relevan, dan terstruktur. Hal ini membuat gaya konten GEO lebih ringkas namun tetap informatif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan memahami perbedaan audiens ini, bisnis dapat menyesuaikan strategi konten agar lebih efektif di masing-masing pendekatan.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37, .wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37[data-kb-block=\"kb-adv-heading6078_9523ff-37\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37[data-kb-block=\"kb-adv-heading6078_9523ff-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_9523ff-37[data-kb-block=\"kb-adv-heading6078_9523ff-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_9523ff-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_9523ff-37\"><span class=\"ez-toc-section\" id=\"Content_Strategy\"><\/span><strong>Content Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi konten dalam SEO banyak bergantung pada <em>keyword density<\/em>, <em>backlink<\/em>, dan panjang artikel. GEO, sebaliknya, fokus pada kejelasan struktur, relevansi konteks, dan format yang memudahkan AI memahami isi konten. Konten GEO sering kali lebih berbentuk panduan praktis, <em>Q&amp;A<\/em>, atau penjelasan singkat dengan dukungan data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan ini memungkinkan AI untuk dengan cepat mengambil potongan konten yang sesuai untuk disajikan kepada pengguna.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3, .wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3[data-kb-block=\"kb-adv-heading6078_39f4f7-d3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3[data-kb-block=\"kb-adv-heading6078_39f4f7-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_39f4f7-d3[data-kb-block=\"kb-adv-heading6078_39f4f7-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_39f4f7-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_39f4f7-d3\"><span class=\"ez-toc-section\" id=\"Focus\"><\/span><strong>Focus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO berfokus pada posisi peringkat di halaman hasil pencarian (SERP), sedangkan GEO berfokus pada kemungkinan konten diambil langsung sebagai sumber jawaban AI. Ini berarti keberhasilan GEO tidak selalu diukur dari jumlah klik, tetapi dari frekuensi konten muncul dalam hasil generatif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bagi bisnis, eksposur ini sama berharganya dengan klik, karena dapat membangun kredibilitas merek.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8, .wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8[data-kb-block=\"kb-adv-heading6078_bf7506-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8[data-kb-block=\"kb-adv-heading6078_bf7506-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_bf7506-a8[data-kb-block=\"kb-adv-heading6078_bf7506-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_bf7506-a8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_bf7506-a8\"><span class=\"ez-toc-section\" id=\"Cara_Kerja_Generative_Engine_Optimization\"><\/span><strong>Cara Kerja Generative Engine Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d, .wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d[data-kb-block=\"kb-adv-heading6078_3b8309-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d[data-kb-block=\"kb-adv-heading6078_3b8309-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_3b8309-0d[data-kb-block=\"kb-adv-heading6078_3b8309-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_3b8309-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_3b8309-0d\"><span class=\"ez-toc-section\" id=\"Analisis_Data\"><\/span>Analisis Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tahap awal dari <strong>Generative Engine Optimization<\/strong> adalah melakukan analisis data yang mendalam. Ini tidak hanya melibatkan pencarian kata kunci populer, tetapi juga memahami konteks di balik kata kunci tersebut. Misalnya, AI generatif sering kali memprioritaskan jawaban yang menjawab pertanyaan \u201cmengapa\u201d dan \u201cbagaimana\u201d secara jelas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analisis ini membantu kita menyiapkan konten yang tidak hanya relevan secara topik, tetapi juga sesuai dengan format jawaban yang diinginkan pengguna. Semakin baik kita memahami perilaku pencarian audiens, semakin besar peluang konten kita diambil oleh mesin AI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75, .wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75[data-kb-block=\"kb-adv-heading6078_35bef3-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75[data-kb-block=\"kb-adv-heading6078_35bef3-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_35bef3-75[data-kb-block=\"kb-adv-heading6078_35bef3-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_35bef3-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_35bef3-75\"><span class=\"ez-toc-section\" id=\"Pembuatan_Konten_Generatif\"><\/span><strong>Pembuatan Konten Generatif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Konten generatif adalah jenis konten yang dirancang khusus agar mudah dibaca, dipahami, dan diringkas oleh AI. Biasanya, konten seperti ini menggunakan paragraf singkat, poin-poin yang jelas, dan bahasa yang lugas. AI lebih menyukai informasi yang terstruktur, sehingga memasukkan data, tabel, atau ringkasan poin menjadi nilai tambah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, penempatan informasi penting di awal paragraf membuat AI dapat langsung mengidentifikasi inti jawaban. Inilah yang membedakan <strong>Generative Engine Optimization<\/strong> dari penulisan artikel biasa.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2, .wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2[data-kb-block=\"kb-adv-heading6078_a9013e-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2[data-kb-block=\"kb-adv-heading6078_a9013e-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_a9013e-b2[data-kb-block=\"kb-adv-heading6078_a9013e-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_a9013e-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_a9013e-b2\"><span class=\"ez-toc-section\" id=\"Optimalisasi_Berkelanjutan\"><\/span><strong>Optimalisasi Berkelanjutan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam dunia SEO, pembaruan konten memang penting, tetapi di GEO, pembaruan ini menjadi krusial. AI generatif memprioritaskan informasi terbaru, sehingga artikel yang jarang diperbarui akan kehilangan relevansi. Strategi optimalisasi berkelanjutan berarti kita harus siap memantau tren, memperbarui data, dan menyesuaikan gaya penulisan sesuai perkembangan teknologi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hal ini membutuhkan komitmen jangka panjang, karena algoritma AI terus berevolusi mengikuti kebutuhan pengguna.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12, .wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12[data-kb-block=\"kb-adv-heading6078_7141ac-12\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12[data-kb-block=\"kb-adv-heading6078_7141ac-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_7141ac-12[data-kb-block=\"kb-adv-heading6078_7141ac-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_7141ac-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_7141ac-12\"><span class=\"ez-toc-section\" id=\"Pengintegrasian_Multiplatform\"><\/span><strong>Pengintegrasian Multiplatform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Salah satu keunggulan <strong>Generative Engine Optimization<\/strong> adalah fleksibilitasnya untuk diterapkan di berbagai platform. Tidak hanya Google SGE, tetapi juga Bing Chat, Gemini, ChatGPT Search, dan Perplexity AI. Setiap platform memiliki gaya dan prioritas berbeda, sehingga strategi GEO yang efektif biasanya mengadaptasi konten sesuai karakteristik platform tersebut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan multiplatform ini membuka peluang lebih besar untuk menjangkau audiens yang beragam dan meningkatkan potensi visibilitas.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6, .wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6[data-kb-block=\"kb-adv-heading6078_49d8b0-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6[data-kb-block=\"kb-adv-heading6078_49d8b0-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_49d8b0-d6[data-kb-block=\"kb-adv-heading6078_49d8b0-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_49d8b0-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_49d8b0-d6\"><span class=\"ez-toc-section\" id=\"Contoh_Generative_Engine\"><\/span><strong>Contoh Generative Engine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20, .wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20[data-kb-block=\"kb-adv-heading6078_4e0fd6-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20[data-kb-block=\"kb-adv-heading6078_4e0fd6-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_4e0fd6-20[data-kb-block=\"kb-adv-heading6078_4e0fd6-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_4e0fd6-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_4e0fd6-20\"><span class=\"ez-toc-section\" id=\"Gemini\"><\/span>Gemini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gemini adalah AI generatif milik Google yang menggabungkan kemampuan pencarian dengan analisis mendalam dan jawaban kontekstual. Platform ini dirancang untuk memberikan informasi yang lebih personal dan relevan bagi pengguna.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c, .wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c[data-kb-block=\"kb-adv-heading6078_5126c3-4c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c[data-kb-block=\"kb-adv-heading6078_5126c3-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_5126c3-4c[data-kb-block=\"kb-adv-heading6078_5126c3-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_5126c3-4c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_5126c3-4c\"><span class=\"ez-toc-section\" id=\"Bing_Chat\"><\/span>Bing Chat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bing Chat adalah integrasi AI dalam mesin pencari Bing yang mampu memberikan ringkasan jawaban sekaligus menyertakan sumber rujukan. Pendekatan ini memberi peluang besar bagi konten yang dioptimalkan dengan GEO untuk muncul sebagai referensi.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f, .wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f[data-kb-block=\"kb-adv-heading6078_04cb4a-6f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f[data-kb-block=\"kb-adv-heading6078_04cb4a-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_04cb4a-6f[data-kb-block=\"kb-adv-heading6078_04cb4a-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_04cb4a-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_04cb4a-6f\"><span class=\"ez-toc-section\" id=\"Google_SGE\"><\/span>Google SGE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Generative Experience (SGE) adalah fitur baru yang menampilkan ringkasan jawaban berbasis AI di hasil pencarian. Dengan optimasi GEO, konten memiliki peluang lebih besar untuk muncul di sini.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86, .wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86[data-kb-block=\"kb-adv-heading6078_3aff87-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86[data-kb-block=\"kb-adv-heading6078_3aff87-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_3aff87-86[data-kb-block=\"kb-adv-heading6078_3aff87-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_3aff87-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_3aff87-86\"><span class=\"ez-toc-section\" id=\"Komponen_Utama_dalam_GEO\"><\/span><strong>Komponen Utama dalam GEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword kontekstual<\/strong> yang sesuai <em>user intent<\/em>.<br><\/li>\n\n\n\n<li><strong>Struktur konten<\/strong> yang mudah dipahami AI.<br><\/li>\n\n\n\n<li><strong>Data pendukung<\/strong> yang kredibel.<br><\/li>\n\n\n\n<li><strong>Format interaktif<\/strong> seperti tabel, list, dan infografis.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2, .wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2[data-kb-block=\"kb-adv-heading6078_01cbbd-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2[data-kb-block=\"kb-adv-heading6078_01cbbd-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_01cbbd-e2[data-kb-block=\"kb-adv-heading6078_01cbbd-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_01cbbd-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_01cbbd-e2\"><span class=\"ez-toc-section\" id=\"Strategi_Menggunakan_Generative_Engine_Optimization_untuk_Bisnis\"><\/span><strong>Strategi Menggunakan Generative Engine Optimization untuk Bisnis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08, .wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08[data-kb-block=\"kb-adv-heading6078_ddf714-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08[data-kb-block=\"kb-adv-heading6078_ddf714-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_ddf714-08[data-kb-block=\"kb-adv-heading6078_ddf714-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_ddf714-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_ddf714-08\"><span class=\"ez-toc-section\" id=\"Tentukan_Tujuan_Utama\"><\/span><strong>Tentukan Tujuan Utama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pahami tujuan utama bisnis, apakah untuk branding, edukasi, atau penjualan, sehingga strategi GEO bisa diarahkan secara tepat.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db, .wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db[data-kb-block=\"kb-adv-heading6078_a553c9-db\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db[data-kb-block=\"kb-adv-heading6078_a553c9-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_a553c9-db[data-kb-block=\"kb-adv-heading6078_a553c9-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_a553c9-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_a553c9-db\"><span class=\"ez-toc-section\" id=\"Pilih_Platform_yang_Tepat\"><\/span><strong>Pilih Platform yang Tepat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap AI search engine memiliki karakteristik berbeda. Pilih platform yang paling relevan dengan target audiens.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23, .wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23[data-kb-block=\"kb-adv-heading6078_44d4ae-23\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23[data-kb-block=\"kb-adv-heading6078_44d4ae-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_44d4ae-23[data-kb-block=\"kb-adv-heading6078_44d4ae-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_44d4ae-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_44d4ae-23\"><span class=\"ez-toc-section\" id=\"Gunakan_Kata_Kunci_yang_Spesifik\"><\/span><strong>Gunakan Kata Kunci yang Spesifik<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kata kunci spesifik memudahkan AI memahami maksud konten, meningkatkan peluang dipilih.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87, .wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87[data-kb-block=\"kb-adv-heading6078_6ce660-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87[data-kb-block=\"kb-adv-heading6078_6ce660-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_6ce660-87[data-kb-block=\"kb-adv-heading6078_6ce660-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_6ce660-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_6ce660-87\"><span class=\"ez-toc-section\" id=\"Pantau_dan_Evaluasi\"><\/span><strong>Pantau dan Evaluasi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gunakan analitik untuk memantau performa konten di berbagai platform AI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25, .wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25[data-kb-block=\"kb-adv-heading6078_0d5dd0-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25[data-kb-block=\"kb-adv-heading6078_0d5dd0-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_0d5dd0-25[data-kb-block=\"kb-adv-heading6078_0d5dd0-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_0d5dd0-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_0d5dd0-25\"><span class=\"ez-toc-section\" id=\"Melakukan_Riset_Topik\"><\/span><strong>Melakukan Riset Topik<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Riset topik membantu menemukan peluang konten yang belum banyak dibahas, sehingga lebih mudah menonjol di hasil AI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e, .wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e[data-kb-block=\"kb-adv-heading6078_e46f49-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e[data-kb-block=\"kb-adv-heading6078_e46f49-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_e46f49-1e[data-kb-block=\"kb-adv-heading6078_e46f49-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_e46f49-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_e46f49-1e\"><span class=\"ez-toc-section\" id=\"Meningkatkan_Kualitas_dan_Relevansi_Konten\"><\/span><strong>Meningkatkan Kualitas dan Relevansi Konten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pastikan konten menyajikan informasi akurat, relevan, dan terstruktur.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80, .wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80[data-kb-block=\"kb-adv-heading6078_e2c637-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80[data-kb-block=\"kb-adv-heading6078_e2c637-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_e2c637-80[data-kb-block=\"kb-adv-heading6078_e2c637-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_e2c637-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_e2c637-80\"><span class=\"ez-toc-section\" id=\"Memanfaatkan_Schema_Markup\"><\/span><strong>Memanfaatkan Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Schema markup memberi sinyal tambahan kepada AI tentang konteks dan struktur informasi.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87, .wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87[data-kb-block=\"kb-adv-heading6078_ef1ca7-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87[data-kb-block=\"kb-adv-heading6078_ef1ca7-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_ef1ca7-87[data-kb-block=\"kb-adv-heading6078_ef1ca7-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_ef1ca7-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_ef1ca7-87\"><span class=\"ez-toc-section\" id=\"Fokus_pada_User_Intent\"><\/span><strong>Fokus pada User Intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pahami tujuan pengguna di balik pencarian, bukan hanya kata kunci.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c, .wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c[data-kb-block=\"kb-adv-heading6078_833d2d-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c[data-kb-block=\"kb-adv-heading6078_833d2d-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_833d2d-0c[data-kb-block=\"kb-adv-heading6078_833d2d-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_833d2d-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_833d2d-0c\"><span class=\"ez-toc-section\" id=\"Perluas_Distribusi_Konten\"><\/span><strong>Perluas Distribusi Konten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bagikan konten ke media sosial, email, dan platform lain untuk memperluas jangkauan.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf, .wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf[data-kb-block=\"kb-adv-heading6078_2fb769-cf\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf[data-kb-block=\"kb-adv-heading6078_2fb769-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_2fb769-cf[data-kb-block=\"kb-adv-heading6078_2fb769-cf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_2fb769-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_2fb769-cf\"><span class=\"ez-toc-section\" id=\"Penggunaan_Elemen_Tambahan\"><\/span><strong>Penggunaan Elemen Tambahan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Infografis, gambar, dan video meningkatkan kemungkinan AI memilih konten sebagai referensi.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2, .wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2[data-kb-block=\"kb-adv-heading6078_7aba2f-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2[data-kb-block=\"kb-adv-heading6078_7aba2f-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_7aba2f-f2[data-kb-block=\"kb-adv-heading6078_7aba2f-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_7aba2f-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_7aba2f-f2\"><span class=\"ez-toc-section\" id=\"Mengapa_GEO_Penting_di_Era_Pencarian_Berbasis_AI\"><\/span><strong>Mengapa GEO Penting di Era Pencarian Berbasis AI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11, .wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11[data-kb-block=\"kb-adv-heading6078_c37b10-11\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11[data-kb-block=\"kb-adv-heading6078_c37b10-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_c37b10-11[data-kb-block=\"kb-adv-heading6078_c37b10-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_c37b10-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_c37b10-11\"><span class=\"ez-toc-section\" id=\"Peningkatan_Peran_AI_dalam_Pencarian\"><\/span><strong>Peningkatan Peran AI dalam Pencarian<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI kini menjadi <em>default assistant<\/em> bagi banyak pengguna internet, sehingga GEO adalah kunci untuk mempertahankan visibilitas.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6, .wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6[data-kb-block=\"kb-adv-heading6078_d83892-b6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6[data-kb-block=\"kb-adv-heading6078_d83892-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_d83892-b6[data-kb-block=\"kb-adv-heading6078_d83892-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_d83892-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_d83892-b6\"><span class=\"ez-toc-section\" id=\"Dampak_pada_Perilaku_Pengguna\"><\/span><strong>Dampak pada Perilaku Pengguna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pengguna semakin mengandalkan jawaban instan, sehingga konten yang tidak dioptimalkan untuk AI akan terpinggirkan.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64, .wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64[data-kb-block=\"kb-adv-heading6078_bc5519-64\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64[data-kb-block=\"kb-adv-heading6078_bc5519-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_bc5519-64[data-kb-block=\"kb-adv-heading6078_bc5519-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6078_bc5519-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_bc5519-64\"><span class=\"ez-toc-section\" id=\"Memastikan_Bisnis_Tetap_Kompetitif\"><\/span><strong>Memastikan Bisnis Tetap Kompetitif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan <strong>Generative Engine Optimization<\/strong>, bisnis dapat bersaing di pasar digital yang semakin padat dan dinamis.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90, .wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90[data-kb-block=\"kb-adv-heading6078_b56ef7-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90[data-kb-block=\"kb-adv-heading6078_b56ef7-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6078_b56ef7-90[data-kb-block=\"kb-adv-heading6078_b56ef7-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6078_b56ef7-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6078_b56ef7-90\"><span class=\"ez-toc-section\" id=\"Menyambut_Era_Baru_Optimasi_Konten\"><\/span><strong>Menyambut Era Baru Optimasi Konten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generative Engine Optimization adalah evolusi alami dari SEO yang hadir seiring berkembangnya AI dalam dunia pencarian informasi. Dengan memahami cara kerja GEO dan perbedaannya dengan SEO, Anda bisa menyiapkan strategi konten yang lebih relevan, kredibel, dan mampu menjangkau audiens dengan cara yang lebih efektif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kini saatnya mulai melihat optimasi konten bukan hanya sebagai upaya meraih peringkat di hasil pencarian, tetapi juga sebagai langkah untuk menjadi sumber rujukan utama yang dipercaya oleh mesin pencari generatif.<\/p>\n","protected":false},"excerpt":{"rendered":"Perkembangan teknologi search engine sedang mengalami perubahan besar. Jika selama ini Search Engine Optimization (SEO) menjadi tulang punggung&hellip;","protected":false},"author":27,"featured_media":6082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1084,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-6078","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-channels","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=6078"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/6082"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=6078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=6078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=6078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}