{"id":6157,"date":"2025-09-18T17:23:45","date_gmt":"2025-09-18T10:23:45","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=6157"},"modified":"2026-03-17T21:17:25","modified_gmt":"2026-03-17T14:17:25","slug":"entrepreneurial-marketing-sspace","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/","title":{"rendered":"Business Immersion: SSPACE Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the dynamic world of advertising, innovation and adaptability are the cornerstones of growth. One company that embodies these principles is <strong><a href=\"https:\/\/sspace.id\/\" target=\"_blank\" rel=\"noopener\">SSPACE<\/a><\/strong>, an Indonesian advertising firm specializing in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) solutions. Since its founding in 2021, SSPACE has transformed how brands connect with audiences in public spaces. By leveraging technology, data-driven insights, and strategic partnerships, SSPACE is setting new benchmarks for creativity and impact in advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the company\u2019s journey reflects the essence of <strong><a href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing\/\">entrepreneurial marketing<\/a><\/strong>\u2014a strategy that blends entrepreneurial agility with marketing frameworks to achieve growth in competitive markets. Understanding how SSPACE applies entrepreneurial marketing offers valuable insights into how businesses can adapt, innovate, and thrive in fast-changing industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SSPACE_at_a_Glance\"><\/span>SSPACE at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#SSPACE_at_a_Glance\" >SSPACE at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Business_Issues_and_the_Need_for_Positioning\" >Business Issues and the Need for Positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Tackling_Positioning_Issues\" >Tackling Positioning Issues<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Company\" >Company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Customers\" >Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Competitors\" >Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Collaborators\" >Collaborators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Context\" >Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Segmentation\" >Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Targeting\" >Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Positioning\" >Positioning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-sspace\/#Contributors\" >Contributors<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Since its inception, SSPACE has been trusted by various industries and agencies to manage advertising placements in public transportation areas and retail spaces. Its vision is to be the most trusted advertising company in Indonesia, while its mission is to deliver business growth and profitability by combining expertise, strategy, data science, and technology across traditional and digital ecosystems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company leverages OOH and DOOH assets, most notably the Passenger Information Display (PID) on railway operators, making it stand out among competitors. With strategic acquisitions like Wisdom Crowd and collaborations with advertising players, SSPACE has widened its reach in the Indonesian market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Issues_and_the_Need_for_Positioning\"><\/span>Business Issues and the Need for Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite strong growth, SSPACE faces challenges in aligning its expanded services with its vision and mission. After entering new markets through acquisitions and partnerships, the company must reformulate its positioning to maintain clarity and differentiation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tackling_Positioning_Issues\"><\/span>Tackling Positioning Issues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before developing a positioning strategy, it is important to analyze both internal and external factors influencing the company. The 5Cs framework\u2014Company, Customers, Competitors, Collaborators, and Context\u2014provides a comprehensive overview of SSPACE\u2019s current situation and its environment in the advertising industry.<\/p>\n\n\n<style>.kb-row-layout-id6157_8b2018-88 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6157_8b2018-88 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6157_8b2018-88 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6157_8b2018-88 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6157_8b2018-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6157_8b2018-88 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6157_8b2018-88 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col,.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6157_dc66d9-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6157_dc66d9-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6157_dc66d9-d8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_4e9659-d2.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_4e9659-d2 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:64px;height:0px;max-width:100%;}.kt-info-box6157_4e9659-d2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_4e9659-d2 .kt-info-svg-icon-flip, .kt-info-box6157_4e9659-d2 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box6157_4e9659-d2 .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_4e9659-d2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_4e9659-d2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/09\/enterprise.png\" alt=\"\" width=\"64\" height=\"64\" class=\"kt-info-box-image wp-image-6159\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Company\"><\/span>Company<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">Strengths include guaranteed ROAS, PID differentiation, and integration with digital marketing. Weaknesses involve high competition and lack of detailed competitor analysis.<\/p><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_9d7fc2-9e.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_9d7fc2-9e .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6157_9d7fc2-9e .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:64px;height:0px;max-width:100%;}.kt-info-box6157_9d7fc2-9e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_9d7fc2-9e .kt-info-svg-icon-flip, .kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box6157_9d7fc2-9e .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_9d7fc2-9e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_9d7fc2-9e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/09\/customer.png\" alt=\"\" width=\"64\" height=\"64\" class=\"kt-info-box-image wp-image-6160\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Customers\"><\/span>Customers<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">Target markets are cost-conscious but ROI-driven, such as government, banking, FMCG, beauty, healthcare, and film industries.<\/p><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_94c2db-39.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_94c2db-39 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6157_94c2db-39 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:64px;height:0px;max-width:100%;}.kt-info-box6157_94c2db-39 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_94c2db-39 .kt-info-svg-icon-flip, .kt-info-box6157_94c2db-39 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box6157_94c2db-39 .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_94c2db-39 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_94c2db-39\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/09\/vs.png\" alt=\"\" width=\"64\" height=\"64\" class=\"kt-info-box-image wp-image-6161\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Competitors\"><\/span>Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">Rivals like Eight Media and OTEGO focus on cost competitiveness and acquiring billboard assets.<\/p><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_df277e-a5.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_df277e-a5 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6157_df277e-a5 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:64px;height:0px;max-width:100%;}.kt-info-box6157_df277e-a5 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_df277e-a5 .kt-info-svg-icon-flip, .kt-info-box6157_df277e-a5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box6157_df277e-a5 .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_df277e-a5 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_df277e-a5\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/09\/collaboration.png\" alt=\"\" width=\"64\" height=\"64\" class=\"kt-info-box-image wp-image-6162\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Collaborators\"><\/span>Collaborators<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">Partnerships with technology providers (IndoDisplay Prima Kreasi, Dasa Daya Prima, Global Vision Intermedia, MiB) and strategic partners (KAI, KCI, hospitals, traditional markets).<\/p><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_34a12e-fe.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_34a12e-fe .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6157_34a12e-fe .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:64px;height:0px;max-width:100%;}.kt-info-box6157_34a12e-fe .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_34a12e-fe .kt-info-svg-icon-flip, .kt-info-box6157_34a12e-fe .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box6157_34a12e-fe .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_34a12e-fe .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_34a12e-fe\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/09\/context.png\" alt=\"\" width=\"64\" height=\"64\" class=\"kt-info-box-image wp-image-6163\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Context\"><\/span>Context<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">Economic cycles, political shifts, and regulations strongly affect advertising demand and costs.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">This analysis gives SSPACE a clear picture of its strengths, customer expectations, competitor landscape, key partners, and external conditions. With this foundation, the next step is to explore how the company delivers value through its marketing mix (4Ps).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the situation is understood, the next step is to examine how the company delivers value to the market. The 4Ps of Marketing Mix\u2014Product, Price, Place, and Promotion\u2014help evaluate SSPACE\u2019s offerings, pricing strategies, distribution channels, and promotional approaches, ensuring alignment with customer needs and market trends.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product<\/strong><br>Diverse OOH and DOOH formats, integrated digital marketing, creative services, and unique PID features.<\/td><td><strong>Price<\/strong><br>Competitive, offering packages that add value.<\/td><\/tr><tr><td><strong>Place<\/strong><br>Focus on urban areas with high-traffic visibility.<\/td><td><strong>Promotion<\/strong><br>Emphasis on B2B marketing, digital engagement, sales force, and content marketing.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By mapping out its products, pricing, placement, and promotional activities, SSPACE can ensure consistency and relevance in its offerings. The next task is to refine these insights into a precise strategy using Segmentation, Targeting, and Positioning (STP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To translate analysis into strategy, Segmentation, Targeting, and Positioning (STP) is applied. This framework allows SSPACE to divide the market into meaningful segments, select the most attractive targets, and position itself with a unique value proposition that resonates with clients in different industries.<\/p>\n\n\n<style>.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id6157_8c96a5-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6157_8c96a5-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6157_8c96a5-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6157_b45f72-75 > .kt-inside-inner-col,.kadence-column6157_b45f72-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6157_b45f72-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6157_b45f72-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6157_b45f72-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6157_b45f72-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6157_b45f72-75{position:relative;}@media all and (max-width: 1024px){.kadence-column6157_b45f72-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6157_b45f72-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6157_b45f72-75\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_4a5d0c-31.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_4a5d0c-31 .kadence-info-box-image-inner-intrisic-container{max-width:200px;}.kt-info-box6157_4a5d0c-31 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:150px;height:0px;max-width:100%;}.kt-info-box6157_4a5d0c-31 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_4a5d0c-31 .kt-info-svg-icon-flip, .kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_4a5d0c-31 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_4a5d0c-31\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment-150x150.png\" alt=\"\" width=\"150\" height=\"150\" class=\"kt-info-box-image wp-image-5782\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment-150x150.png 150w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/segment.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Segmentation\"><\/span>Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">SSPACE studies the Indonesian market by segmenting audiences based on demographics, lifestyles, and advertising needs. This approach helps them identify clear consumer groups and tailor OOH media solutions so the right message reaches the right audience.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6157_dde364-ab > .kt-inside-inner-col,.kadence-column6157_dde364-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6157_dde364-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6157_dde364-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column6157_dde364-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6157_dde364-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6157_dde364-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column6157_dde364-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6157_dde364-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6157_dde364-ab\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_65745a-65.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_65745a-65 .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box6157_65745a-65 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:150px;height:0px;max-width:100%;}.kt-info-box6157_65745a-65 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_65745a-65 .kt-info-svg-icon-flip, .kt-info-box6157_65745a-65 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_65745a-65 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box6157_65745a-65 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box6157_65745a-65 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_65745a-65 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_65745a-65\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target-150x150.png\" alt=\"\" width=\"150\" height=\"150\" class=\"kt-info-box-image wp-image-5783\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target-150x150.png 150w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/target.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">SSPACE targets specific audience segments by placing media in high-traffic locations and tailoring messages to different age groups, interests, and lifestyles. This ensures campaigns connect with the right audience and deliver strong results.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col,.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6157_a4fa84-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6157_a4fa84-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6157_a4fa84-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6157_d89fd0-b8.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6157_d89fd0-b8 .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box6157_d89fd0-b8 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:150px;height:0px;max-width:100%;}.kt-info-box6157_d89fd0-b8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6157_d89fd0-b8 .kt-info-svg-icon-flip, .kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box6157_d89fd0-b8 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6157_d89fd0-b8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar-150x150.png\" alt=\"\" width=\"150\" height=\"150\" class=\"kt-info-box-image wp-image-5771\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar-150x150.png 150w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2025\/03\/calendar.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><span class=\"ez-toc-section\" id=\"Positioning\"><\/span>Positioning<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"kt-blocks-info-box-text\">SSPACE positions itself as a complete OOH advertising partner with diverse media formats, strategic planning, and creative campaigns. With strong local market knowledge and a focus on innovation, SSPACE is seen as a reliable partner for businesses aiming to make an impact in Indonesia\u2019s advertising industry.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Through STP, SSPACE can define its ideal market segments, select the most promising audiences, and establish a strong positioning strategy. This provides the basis for formulating a compelling positioning statement that communicates its unique value in the advertising industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>For businesses in Indonesia seeking impactful advertising solutions, SSPACE is the leading media advertising company that offers innovative and integrated Out of Home (OOH) and Digital Out of Home (DOOH) advertising services. SSPACE ensures a high Return on Advertising Spend (ROAS) and effective audience engagement. SSPACE stands out due to its strategic partnerships, extensive network, and unwavering commitment to quality, making it the most trusted partner for achieving marketing and branding goals<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This statement reflects entrepreneurial marketing by emphasizing differentiation, customer value, and strategic execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The story of SSPACE illustrates how entrepreneurial marketing can drive business growth and differentiation in a highly competitive industry. By leveraging innovative OOH and DOOH solutions, forming strategic partnerships, and adopting data-driven frameworks, SSPACE continues to transform Indonesia\u2019s advertising landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For companies aiming to grow in dynamic markets, SSPACE demonstrates that entrepreneurial marketing is not only about bold ideas but also about structured strategies, customer focus, and continuous improvement.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns6157_d3d898-bd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns6157_d3d898-bd .kt-button{font-weight:normal;font-style:normal;}.kt-btns6157_d3d898-bd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6157_d3d898-bd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns6157_d3d898-bd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn6157_8b999a-01.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn6157_8b999a-01 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/heyzine.com\/flip-book\/2522712f70.html\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">For more detailed results from this case study, read the full report here<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contributors\"><\/span>Contributors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This is a Business Immersion article researched and written by Group 4 of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a> Batch 2, consisting of:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6157_f01d5a-cc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6157_f01d5a-cc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6157_f01d5a-cc ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6157_f01d5a-cc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6157_f01d5a-cc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6157_f01d5a-cc kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6157_8939bb-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6157_8939bb-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Agung Sukma Hardana<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6157_314dcd-aa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6157_314dcd-aa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Geraldo Sulthan Aliandra<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6157_f0759a-fa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6157_f0759a-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Irham Ahmadirizka<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6157_3779dc-1c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6157_3779dc-1c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Faizal Rikaz Al Muntaqo<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6157_2bf98c-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6157_2bf98c-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Muttaqin Rizki Putra<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-14ddb0db8aa6ed13e3329ffae2e18828 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">Business Immersion is a key component of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\"><strong>Entrepreneurial Marketing MBA (ENMARK MBA)<\/strong><\/a> program, offering students the opportunity to collaborate with industry through group consultancy projects. During the third semester, from September to January, students will work as a team of consultants, tackling real-world business challenges. This immersive learning experience bridges the gap between academic theory and practical application, equipping students with the skills to address complex issues and explore innovative management approaches within established organizations.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-5d43c0b2d0a90a0768c2fd3b31a480a7 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">\u2014<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-4b38f611611c6516d40ec4793bb4e9bf wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\"><strong><a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a><\/strong>, a collaboration between <strong>MarkPlus Institute<\/strong> and <strong><a href=\"https:\/\/www.sbm.itb.ac.id\/academic-programs\/mba\/jakarta-campus\/entrepreneurialmarketing-mba\/\" target=\"_blank\" rel=\"noopener\">School of Business and Management Institut Teknologi Bandung<\/a><\/strong>, is designed to equip future leaders with expertise in marketing, management, business strategy, and an entrepreneurial mindset to drive innovation and career growth.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-55b68e7557efaaf59545104ed7ad9fad wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">What sets ENMARK MBA apart is its holistic approach, integrating marketing, finance, and strategy to blend creativity with analytical thinking. Through real-world case studies and hands-on projects, students develop the agility and strategic acumen to excel in today\u2019s dynamic business landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"In the dynamic world of advertising, innovation and adaptability are the cornerstones of growth. One company that embodies&hellip;","protected":false},"author":1,"featured_media":6164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":29,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[571],"tags":[529,210],"class_list":["post-6157","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-immersion","tag-entrepreneurial-marketing-mba-2","tag-program-magister","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=6157"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/6164"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=6157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=6157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=6157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}