{"id":6272,"date":"2026-02-20T08:24:18","date_gmt":"2026-02-20T01:24:18","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=6272"},"modified":"2026-03-17T21:17:18","modified_gmt":"2026-03-17T14:17:18","slug":"entrepreneurial-marketing-papermark","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-papermark\/","title":{"rendered":"Business Immersion: Papermark Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\"><strong>Papermark<\/strong><\/a> was established in 2017 with a mission to redefine stationery as more than a functional product, positioning it as a medium for self-expression, mindfulness, and meaningful personal experiences. The brand specializes in premium journals, planners, and customized stationery products.<\/p>\n\n\n<style>.kb-image6272_048682-38.kb-image-is-ratio-size, .kb-image6272_048682-38 .kb-image-is-ratio-size{max-width:625px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_048682-38.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_048682-38 .kb-image-is-ratio-size{align-self:unset;}.kb-image6272_048682-38 figure{max-width:625px;}.kb-image6272_048682-38 .image-is-svg, .kb-image6272_048682-38 .image-is-svg img{width:100%;}.kb-image6272_048682-38 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6272_048682-38\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark-1024x413.webp\" alt=\"\" class=\"kb-img wp-image-6327\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark-1024x413.webp 1024w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark-300x121.webp 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark-768x310.webp 768w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark-1536x620.webp 1536w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-book-collection-papermark.webp 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Product Collection Papermark<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Its primary target market consists of young professional women aged 19 to 30 who value aesthetics, creativity, and personal development. To sustain its operations, <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark<\/a> applies a hybrid business model, combining B2B corporate orders with B2C direct-to-consumer sales. Seasonal trends significantly influence revenue, with sales peaking during festive periods such as the end-of-year holidays and Chinese New Year.<\/p>\n\n\n<style>.kb-image6272_26578e-05.kb-image-is-ratio-size, .kb-image6272_26578e-05 .kb-image-is-ratio-size{max-width:625px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_26578e-05.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_26578e-05 .kb-image-is-ratio-size{align-self:unset;}.kb-image6272_26578e-05 figure{max-width:625px;}.kb-image6272_26578e-05 .image-is-svg, .kb-image6272_26578e-05 .image-is-svg img{width:100%;}.kb-image6272_26578e-05 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6272_26578e-05\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"859\" height=\"313\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Papermark-Holiday-Collection-Planner-Set.webp\" alt=\"\" class=\"kb-img wp-image-6328\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Papermark-Holiday-Collection-Planner-Set.webp 859w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Papermark-Holiday-Collection-Planner-Set-300x109.webp 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Papermark-Holiday-Collection-Planner-Set-768x280.webp 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><figcaption>Papermark Holiday Collection &#8211; Planner Set<\/figcaption><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-papermark\/#Problem_Identification\" >Problem Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-papermark\/#Solution_5A_Marketing\" >Solution: 5A Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-papermark\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-papermark\/#Contributors\" >Contributors<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Identification\"><\/span>Problem Identification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite having a well-defined brand identity and high-quality products, <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark <\/a>encounters challenges in maintaining digital sustainability. The research revealed that a large follower base does not necessarily translate into purchasing behavior. A survey involving 40 Instagram followers in the Jabodetabek area indicated that while respondents appreciated Papermark\u2019s visual appeal and product design, many did not feel a strong urgency or motivation to make a purchase. This suggested that the brand\u2019s value proposition was not clearly communicated or emotionally compelling enough to justify its premium pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another major issue identified in the article is limited content reach and engagement. Approximately 40% of respondents reported that Papermark\u2019s content rarely appeared on their Instagram feeds. This indicated low algorithmic visibility, which weakened the brand\u2019s ability to consistently interact with its audience. As a result, Papermark\u2019s followers tended to engage passively, viewing the content mainly for inspiration rather than considering themselves potential customers. This phenomenon highlights the risk of relying on vanity metrics such as follower count without measuring meaningful engagement or conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article emphasizes that Papermark\u2019s content strategy was overly focused on visual aesthetics, with minimal emphasis on storytelling, education, or emotional connection. While visually appealing content aligned with the brand\u2019s premium image, it lacked depth in conveying how the products could add value to customers\u2019 daily lives. Consequently, the brand struggled to move audiences beyond admiration toward action. The study underscores the importance of shifting from product-centric communication to customer-centric storytelling in order to build stronger emotional bonds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution_5A_Marketing\"><\/span><strong>Solution: 5A Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To address these challenges, the research adopts Philip Kotler\u2019s 5A Customer Path framework\u2014<strong>Aware, Appeal, Ask, Act, and Advocate<\/strong>\u2014as a strategic foundation. This framework was customized to fit Papermark\u2019s brand context and digital environment.<\/p>\n\n\n<style>.kb-image6272_48004e-56.kb-image-is-ratio-size, .kb-image6272_48004e-56 .kb-image-is-ratio-size{max-width:625px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_48004e-56.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image6272_48004e-56 .kb-image-is-ratio-size{align-self:unset;}.kb-image6272_48004e-56 figure{max-width:625px;}.kb-image6272_48004e-56 .image-is-svg, .kb-image6272_48004e-56 .image-is-svg img{width:100%;}.kb-image6272_48004e-56 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6272_48004e-56\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-4-Customer-Path-1024x255.webp\" alt=\"\" class=\"kb-img wp-image-6329\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-4-Customer-Path-1024x255.webp 1024w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-4-Customer-Path-300x75.webp 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-4-Customer-Path-768x192.webp 768w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-4-Customer-Path.webp 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6272_3991cd-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id6272_3991cd-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6272_3991cd-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6272_292ed6-ba > .kt-inside-inner-col,.kadence-column6272_292ed6-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6272_292ed6-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6272_292ed6-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column6272_292ed6-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6272_292ed6-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6272_292ed6-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column6272_292ed6-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6272_292ed6-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6272_292ed6-ba\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6272_4a1182-12 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6272_4a1182-12 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6272_4a1182-12.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6272_4a1182-12 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6272_4a1182-12 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box6272_4a1182-12 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6272_4a1182-12 .kt-info-svg-icon-flip, .kt-info-box6272_4a1182-12 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6272_4a1182-12 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6272_4a1182-12 .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6272_4a1182-12 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette3, #1A202C);}.kt-info-box6272_4a1182-12 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box6272_4a1182-12 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box6272_4a1182-12 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6272_4a1182-12\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/aware.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-6274\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/aware.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/aware-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/aware-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Aware<\/strong><\/p><p class=\"kt-blocks-info-box-text\">At the <em>Aware<\/em> stage, the strategy focused on increasing relevant exposure through collaborations with both micro and macro Key Opinion Leaders (KOLs). Rather than prioritizing influencer popularity alone, the study emphasized authenticity and audience alignment to ensure that collaborations generated meaningful awareness.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6272_58a740-a7 > .kt-inside-inner-col,.kadence-column6272_58a740-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6272_58a740-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6272_58a740-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6272_58a740-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6272_58a740-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6272_58a740-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column6272_58a740-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 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1rem);}.kt-info-box6272_f44101-50.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6272_f44101-50 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6272_f44101-50 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box6272_f44101-50 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6272_f44101-50 .kt-info-svg-icon-flip, .kt-info-box6272_f44101-50 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6272_f44101-50 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6272_f44101-50 .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6272_f44101-50 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette3, #1A202C);}.kt-info-box6272_f44101-50 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box6272_f44101-50 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box6272_f44101-50 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6272_f44101-50\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/appeal.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-6275\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/appeal.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/appeal-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/appeal-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Appeal<\/strong><\/p><p class=\"kt-blocks-info-box-text\">At the <em>Appeal<\/em> stage, the article proposed a significant transformation in content strategy. <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark<\/a> was encouraged to implement storytelling-based content supported by a structured content calendar. This approach aimed to humanize the brand, communicate its values more clearly, and improve engagement rates. Content themes were designed to resonate with the audience\u2019s lifestyle, emotional needs, and personal growth aspirations, rather than merely showcasing product visuals.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6272_034511-cf > .kt-inside-inner-col,.kadence-column6272_034511-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6272_034511-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6272_034511-cf > .kt-inside-inner-col{flex-direction:column;}.kadence-column6272_034511-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6272_034511-cf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6272_034511-cf{position:relative;}@media all and (max-width: 1024px){.kadence-column6272_034511-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6272_034511-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6272_034511-cf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6272_04b3f6-8e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6272_04b3f6-8e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6272_04b3f6-8e.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6272_04b3f6-8e .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6272_04b3f6-8e .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box6272_04b3f6-8e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6272_04b3f6-8e .kt-info-svg-icon-flip, .kt-info-box6272_04b3f6-8e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6272_04b3f6-8e .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6272_04b3f6-8e .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6272_04b3f6-8e .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette3, #1A202C);}.kt-info-box6272_04b3f6-8e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box6272_04b3f6-8e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box6272_04b3f6-8e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6272_04b3f6-8e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/ask.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-6276\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/ask.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/ask-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/ask-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Ask<\/strong><\/p><p class=\"kt-blocks-info-box-text\">The <em>Ask<\/em> stage focused on building trust and credibility during the customer consideration process. To address this, the article introduced the concept of a brand persona named \u201cStephanie,\u201d who represents Papermark\u2019s customer service voice. This persona was intended to create a warmer, more approachable interaction with customers by responding to inquiries, sharing testimonials, and providing reassurance. By humanizing the brand, <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark<\/a> aimed to reduce customer hesitation and increase confidence in purchasing decisions.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6272_af37fd-96 > .kt-inside-inner-col,.kadence-column6272_af37fd-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6272_af37fd-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6272_af37fd-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6272_af37fd-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6272_af37fd-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6272_af37fd-96{position:relative;}@media all and (max-width: 1024px){.kadence-column6272_af37fd-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6272_af37fd-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6272_af37fd-96\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6272_3ce2c0-d4.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6272_3ce2c0-d4 .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6272_3ce2c0-d4 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box6272_3ce2c0-d4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6272_3ce2c0-d4 .kt-info-svg-icon-flip, .kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6272_3ce2c0-d4 .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6272_3ce2c0-d4 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette3, #1A202C);}.kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box6272_3ce2c0-d4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6272_3ce2c0-d4\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/act.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-6277\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/act.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/act-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/act-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Act<\/strong><\/p><p class=\"kt-blocks-info-box-text\">At the <em>Act<\/em> stage, the study emphasized the importance of fostering deeper engagement beyond transactions. One key initiative was the creation of the Papermark Journal Club, a community designed to connect customers through shared journaling experiences. This initiative was tested through an offline collaboration event with Senayan\u2019s Sisterhood in November 2025. The event demonstrated how experiential marketing and community-building could strengthen emotional attachment and encourage repeat purchases.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6272_4171e8-34 > .kt-inside-inner-col,.kadence-column6272_4171e8-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6272_4171e8-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6272_4171e8-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6272_4171e8-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6272_4171e8-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6272_4171e8-34{position:relative;}@media all and (max-width: 1024px){.kadence-column6272_4171e8-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6272_4171e8-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6272_4171e8-34\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box6272_4f6d3f-ce.wp-block-kadence-infobox{max-width:100%;}.kt-info-box6272_4f6d3f-ce .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box6272_4f6d3f-ce .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:512px;height:0px;max-width:100%;}.kt-info-box6272_4f6d3f-ce .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box6272_4f6d3f-ce .kt-info-svg-icon-flip, .kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-number{font-size:50px;}.kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box6272_4f6d3f-ce .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box6272_4f6d3f-ce .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette3, #1A202C);}.kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box6272_4f6d3f-ce .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box6272_4f6d3f-ce\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/advocate.png\" alt=\"\" width=\"512\" height=\"512\" class=\"kt-info-box-image wp-image-6278\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/advocate.png 512w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/advocate-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/01\/advocate-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Advocate<\/strong><\/p><p class=\"kt-blocks-info-box-text\">The final stage, <em>Advocate<\/em>, focused on transforming satisfied customers into brand promoters. The article proposed a referral-based advocacy program that rewards customers for sharing their experiences with others. Incentives such as personalized referral codes and welcome discounts were suggested to encourage organic word-of-mouth growth. This strategy aimed to reduce dependence on paid advertising while strengthening long-term brand credibility.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, digital <strong>sustainability cannot be achieved solely through social media popularity<\/strong>. For <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark<\/a>, <strong>sustainable growth depends on its ability to convert followers into engaged customers and loyal advocates<\/strong>. By shifting focus from vanity metrics to meaningful relationships, emotional storytelling, and community engagement, <a href=\"https:\/\/papermark.id\/\" target=\"_blank\" rel=\"noopener\">Papermark<\/a> can build a more resilient digital strategy. The study concludes that customer-centric transformation is essential for ensuring long-term brand relevance and financial sustainability in an increasingly competitive digital landscape.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns6272_93eb1a-0e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns6272_93eb1a-0e .kt-button{font-weight:normal;font-style:normal;}.kt-btns6272_93eb1a-0e .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6272_93eb1a-0e .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns6272_93eb1a-0e\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn6272_6c5bcc-75.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn6272_6c5bcc-75 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/heyzine.com\/flip-book\/4b64100c58.html\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">For more detailed results from this case study, read the full report here<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contributors\"><\/span>Contributors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This is a Business Immersion article researched and written by Group 1 of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a> Batch 3, consisting of:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6272_8d7925-b8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6272_8d7925-b8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6272_8d7925-b8 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6272_8d7925-b8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6272_8d7925-b8 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6272_8d7925-b8 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6272_347abc-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6272_347abc-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Anchilia Alexandra<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6272_fdff7c-8f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6272_fdff7c-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clinton Misi Yoshua<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6272_354680-eb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6272_354680-eb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Rifqi Ramadhan Tussardi<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6272_838692-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6272_838692-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Theresia Maria S N<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6272_7cd452-54 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6272_7cd452-54\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Wahyu Surya Agung<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-14ddb0db8aa6ed13e3329ffae2e18828 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">Business Immersion is a key component of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\"><strong>Entrepreneurial Marketing MBA (ENMARK MBA)<\/strong><\/a> program, offering students the opportunity to collaborate with industry through group consultancy projects. During the third semester, from September to January, students will work as a team of consultants, tackling real-world business challenges. This immersive learning experience bridges the gap between academic theory and practical application, equipping students with the skills to address complex issues and explore innovative management approaches within established organizations.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-5d43c0b2d0a90a0768c2fd3b31a480a7 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">\u2014<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-4b38f611611c6516d40ec4793bb4e9bf wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\"><strong><a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a><\/strong>, a collaboration between <strong>MarkPlus Institute<\/strong> and <strong><a href=\"https:\/\/www.sbm.itb.ac.id\/academic-programs\/mba\/jakarta-campus\/entrepreneurialmarketing-mba\/\" target=\"_blank\" rel=\"noopener\">School of Business and Management Institut Teknologi Bandung<\/a><\/strong>, is designed to equip future leaders with expertise in marketing, management, business strategy, and an entrepreneurial mindset to drive innovation and career growth.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-55b68e7557efaaf59545104ed7ad9fad wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">What sets ENMARK MBA apart is its holistic approach, integrating marketing, finance, and strategy to blend creativity with analytical thinking. Through real-world case studies and hands-on projects, students develop the agility and strategic acumen to excel in today\u2019s dynamic business landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"Papermark was established in 2017 with a mission to redefine stationery as more than a functional product, positioning&hellip;","protected":false},"author":1,"featured_media":6326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":20,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[571],"tags":[529,210],"class_list":["post-6272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-immersion","tag-entrepreneurial-marketing-mba-2","tag-program-magister","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=6272"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/6326"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=6272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=6272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=6272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}