{"id":6306,"date":"2026-02-20T08:27:48","date_gmt":"2026-02-20T01:27:48","guid":{"rendered":"https:\/\/markplusinstitute.com\/explore\/?p=6306"},"modified":"2026-03-17T21:17:11","modified_gmt":"2026-03-17T14:17:11","slug":"entrepreneurial-marketing-tripa","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/","title":{"rendered":"Business Immersion: TRIPA Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tripakarta.co.id\/\" target=\"_blank\" rel=\"noopener\">PT Asuransi Tri Pakarta (TRIPA)<\/a> is one of Indonesia\u2019s long-standing general insurance companies, established in <strong>1978<\/strong> by the Insan of <strong>Bank Negara Indonesia (BNI)<\/strong>. Today, TRIPA operates on a nationwide scale with 18 Branch Offices and 34 Representative Offices, 612 employees supporting operational and business activities, and 51 insurance products across 12 Classes of Business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/#Digital_Transformation_Journey\" >Digital Transformation Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/#Problem_Identification\" >Problem Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/#Solution\" >Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/entrepreneurial-marketing-tripa\/#Contributors\" >Contributors<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Transformation_Journey\"><\/span><strong>Digital Transformation Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TRIPA has gradually embarked on its digital transformation journey through several strategic initiatives. The company first introduced the TRIPA Smart App in 2017, available on both iOS and Android platforms, offering four retail insurance products to support its B2C expansion.<\/p>\n\n\n<style>.kb-row-layout-id6306_0359cf-2c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6306_0359cf-2c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6306_0359cf-2c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id6306_0359cf-2c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6306_0359cf-2c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6306_0359cf-2c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6306_0359cf-2c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6306_533c68-59 > .kt-inside-inner-col,.kadence-column6306_533c68-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6306_533c68-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6306_533c68-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6306_533c68-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6306_533c68-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6306_533c68-59{position:relative;}@media all and (max-width: 1024px){.kadence-column6306_533c68-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6306_533c68-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6306_533c68-59\"><div class=\"kt-inside-inner-col\"><style>.kb-image6306_b19c55-b0 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6306_b19c55-b0\"><figure class=\"aligncenter size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-6332\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App-1024x1024.png 1024w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App-300x300.png 300w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App-150x150.png 150w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App-768x768.png 768w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-2-Tripa-App.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><figcaption>TRIPA Smart App<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6306_14c3e1-15 > .kt-inside-inner-col,.kadence-column6306_14c3e1-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6306_14c3e1-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6306_14c3e1-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6306_14c3e1-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6306_14c3e1-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6306_14c3e1-15{position:relative;}@media all and (max-width: 1024px){.kadence-column6306_14c3e1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6306_14c3e1-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6306_14c3e1-15\"><div class=\"kt-inside-inner-col\"><style>.kb-image6306_10db81-84 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image6306_10db81-84\"><figure class=\"aligncenter size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Tripa-App-819x1024.jpg\" alt=\"\" class=\"kb-img wp-image-6333\" srcset=\"https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Tripa-App-819x1024.jpg 819w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Tripa-App-240x300.jpg 240w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Tripa-App-768x960.jpg 768w, https:\/\/markplusinstitute.com\/explore\/wp-content\/uploads\/2026\/02\/Gambar-3-Tripa-App.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/div><figcaption>TRIPA Certified ISO 27001<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">This initiative was further strengthened in 2021 with the introduction of webchat-based purchasing, allowing customers to access insurance products through online conversational channels. Most recently, in 2024, TRIPA established a Dedicated Digital Business Unit to specifically manage digital-based business and accelerate both B2B and B2C acquisition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Identification\"><\/span><strong>Problem Identification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite these efforts, TRIPA\u2019s digital initiatives have not yet translated into strong commercial impact. Digital channels remain underutilized, with low engagement and conversion rates, and are still perceived primarily as information platforms rather than effective acquisition engines. This condition reflects a deeper challenge, where product offerings, customer behavior, and digital execution are not yet fully aligned, ultimately limiting the effectiveness of TRIPA\u2019s digital information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>External Push<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Market<\/strong><\/td><td><strong>High Penetration, Low Contribution<\/strong><\/td><\/tr><tr><td colspan=\"2\">TRIPA needs to consider being involved more on digital channels with responsive and visible digital persona.<\/td><\/tr><tr><td><strong>Political-Legal<\/strong><\/td><td><strong>Updated Related Regulation<\/strong><\/td><\/tr><tr><td colspan=\"2\">TRIPA with A rated Pefindo rating need to consider their strength of strong governance to appeal more as a safe &amp; compliant digital partner persona.<\/td><\/tr><tr><td><strong>Technology<\/strong><\/td><td><strong>Rising Digital Needs<\/strong><\/td><\/tr><tr><td colspan=\"2\">TRIPA need to provide specific column on how to integrate with TRIPA in the existing digital channel while build on information of API-ready partnership guide to give the identity of digital-readiness.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Internal Capability<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TRIPA already has a foundational digital infrastructure and strong reputation for the conventional marketing, but its channels and organization are <strong>not yet geared towards digital acquisition, the foundations for digital channel marketing are in place, there is no system or strategy<\/strong> to make it approachable and accessible to potential B2B partners and B2C customers through digital channels.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Marketing Channel<\/strong><\/td><td><strong>Positioning &amp; Branding<\/strong><\/td><\/tr><tr><td>\u2192 Availability \u2714\ufe0f<br>\u2192 Informative content \u2714\ufe0f<br>\u2192 Tracking system \u274c<br>\u2192 Partnership inquiry \u274c<\/td><td>\u2192Identity &amp; narration for digital partnership \u274c<br>\u2192Promotional materials reflect digital ready \u274c<br>\u2192Participatory in digital industry event \u2714\ufe0f<\/td><\/tr><tr><td><strong>People<\/strong><\/td><td><strong>Technology Enablement<\/strong><\/td><\/tr><tr><td>\u2192 Dedicated PIC\/Function \u2714\ufe0f<br>\u2192 Cross-Function collaboration \u2714\ufe0f<br>\u2192 Dedicated KPI \u2714\ufe0f<\/td><td>\u2192 API Integration \u274c<br>\u2192 Conversion Process \u274c<br>\u2192 Digital Infrastructure \u2714\ufe0f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To address the gap between TRIPA\u2019s digital initiatives and their commercial impact, a more focused, structured, and acquisition-oriented digital strategy is required. The proposed solutions emphasize alignment between segmentation, positioning, organizational readiness, and technology enablement across both B2B and B2C channels.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Clear Segmentation and Channel Focus<\/strong><br>TRIPA needs to clearly separate its B2B and B2C digital strategies, as both segments have fundamentally different decision journeys, expectations, and success metrics.<br><br><strong>For the B2B segment<\/strong>, digital channels should function as a partnership enabler, supporting banks, fintechs, and corporate partners. This includes presenting TRIPA as a secure, compliant, and integration-ready insurance partner, supported by clear partnership narratives and technical documentation.<br><br><strong>For the B2C segment<\/strong>, the focus should shift toward simplifying customer journeys, emphasizing ease of purchase, clarity of product benefits, and trust-building elements such as transparent claims processes and post-purchase support. Digital touchpoints should be designed to guide users from awareness to concession rather than stopping at information delivery.<br><br><\/li>\n\n\n\n<li><strong>Strengthening Digital Positioning and Brand Narrative<\/strong><br>While TRIPA has strong credibility in the conventional insurance market, this strength has not been fully translated into its digital identity. A clearer digital positioning is needed to communicate TRIPA\u2019s value proposition as both a reliable insurer and a digital capable partner.<br><br>For B2B, this includes:<br>\u2192 Establishing a distinct digital partnership identity<br>\u2192 Communicating readiness for API integration and system collaboration<br>\u2192 Highlighting governance strength and regulatory compliance as competitive advantages<br><br>For B2C, digital branding should:<br>\u2192 Emphasize protection, reliability, and ease of access<br>\u2192 Align product messaging with customer digital behavior<br>\u2192 Present digital channels as trustworthy and convenient purchase points<br><br><\/li>\n\n\n\n<li><strong>Enhancing Digital Channel Functionality<\/strong><br>TRIPA\u2019s existing digital channels already provide informative content, but lack critical features to support acquisition and conversion. Key functional improvements include:<br>\u2192 Implementing tracking and analytics systems to monitor user behavior and conversion performance<br>\u2192 Providing clear inquiry and lead capture mechanisms for both partnership and customer acquisition<br>\u2192 Designing conversion-oriented digital flow rather than static information pages<br>These enhancements will allow digital platforms to evolve from passive communication tools into measurable growth drivers.<br><br><\/li>\n\n\n\n<li><strong>Organizational and KPI Alignment<\/strong><br>Although TRIPA already has dedicated digital personnel and cross-functional collaboration, digital success requires clearer accountability and performance measurement. Establishing specific digital KPIs tied to acquisition, engagement, and conversion will help ensure that digital initiatives contribute directly to business outcomes rather than operating as supporting functions.<br><br>Cross-functional collaboration between marketing, IT, business development, and operations should also be formalized to ensure that digital strategies are executed consistently across departments.<br><br><\/li>\n\n\n\n<li><strong>Technology Enablement and Integration Readiness<\/strong><br>From a technology perspective, TRIPA has a solid infrastructure foundation, but needs to strengthen its conversion process and integration capability. Developing clear API integration guidelines and partnership onboarding framework will support B2B digital expansion, while improving end-to-end digital purchase and claims processes will enhance B2C adoption. By aligning technology enablement with customer and partner needs, TRIPA can position itself as a digital ready insurer that is both accessible and scalable.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tripakarta.co.id\/\" target=\"_blank\" rel=\"noopener\">PT Asuransi Tri Pakarta (TRIPA)<\/a> has a strong foundation as a trusted and well-established insurance company, yet its digital performance has not fully leveraged this strength. The main challenge lies not in brand credibility or the availability of digital tools, but in the lack of focused segmentation and an aligned digital strategy across B2B and B2C channels. While the B2B segment holds high potential through embedded insurance and strategic partnerships, the B2C segment requires clearer positioning, simpler digital journeys, and a stronger claims experience to build customer trust. Sustainable digital growth for TRIPA can be achieved by implementing differentiated digital strategies for each segment, strengthening customer-centric processes, and consistently aligning digital initiatives with long-term business objectives.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns6306_fe2549-6e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns6306_fe2549-6e .kt-button{font-weight:normal;font-style:normal;}.kt-btns6306_fe2549-6e .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6306_fe2549-6e .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns6306_fe2549-6e\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn6306_da68a7-70.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn6306_da68a7-70 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/heyzine.com\/flip-book\/a83b1dc892.html\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">For more detailed results from this case study, read the full report here<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contributors\"><\/span>Contributors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>This is a Business Immersion article researched and written by Group 2 of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a> Batch 3, consisting of:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6306_a0c8c1-fc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6306_a0c8c1-fc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6306_a0c8c1-fc ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6306_a0c8c1-fc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6306_a0c8c1-fc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6306_a0c8c1-fc kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6306_635c70-11 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6306_635c70-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Farrel Yovandi<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6306_7b74f0-d3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6306_7b74f0-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ferick Omar Chehab<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6306_9aac80-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6306_9aac80-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Juniar Firdaus Imran<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6306_09b2a6-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6306_09b2a6-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Muthia Rizqika Fathia<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6306_c57797-381 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6306_c57797-381\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Giswati Meisya Nabila<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-14ddb0db8aa6ed13e3329ffae2e18828 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">Business Immersion is a key component of the <a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\"><strong>Entrepreneurial Marketing MBA (ENMARK MBA)<\/strong><\/a> program, offering students the opportunity to collaborate with industry through group consultancy projects. During the third semester, from September to January, students will work as a team of consultants, tackling real-world business challenges. This immersive learning experience bridges the gap between academic theory and practical application, equipping students with the skills to address complex issues and explore innovative management approaches within established organizations.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-5d43c0b2d0a90a0768c2fd3b31a480a7 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">\u2014<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-4b38f611611c6516d40ec4793bb4e9bf wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\"><strong><a href=\"https:\/\/markplusinstitute.com\/entrepreneurial-marketing-mba\/\">Entrepreneurial Marketing MBA (ENMARK MBA)<\/a><\/strong>, a collaboration between <strong>MarkPlus Institute<\/strong> and <strong><a href=\"https:\/\/www.sbm.itb.ac.id\/academic-programs\/mba\/jakarta-campus\/entrepreneurialmarketing-mba\/\" target=\"_blank\" rel=\"noopener\">School of Business and Management Institut Teknologi Bandung<\/a><\/strong>, is designed to equip future leaders with expertise in marketing, management, business strategy, and an entrepreneurial mindset to drive innovation and career growth.<\/p>\n\n\n\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-05cbecfacdb8511e10ce7173de647a17 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:12px\">What sets ENMARK MBA apart is its holistic approach, integrating marketing, finance, and strategy to blend creativity with analytical thinking. Through real<\/p>\n","protected":false},"excerpt":{"rendered":"PT Asuransi Tri Pakarta (TRIPA) is one of Indonesia\u2019s long-standing general insurance companies, established in 1978 by the&hellip;","protected":false},"author":1,"featured_media":6331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":36,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[571],"tags":[529,210],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-immersion","tag-entrepreneurial-marketing-mba-2","tag-program-magister","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=6306"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/6306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/6331"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=6306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=6306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=6306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}