{"id":993,"date":"2023-01-11T15:49:00","date_gmt":"2023-01-11T08:49:00","guid":{"rendered":"https:\/\/contenthub.markplusinstitute.com\/?p=993"},"modified":"2023-09-05T12:11:32","modified_gmt":"2023-09-05T05:11:32","slug":"sertifikasi-digital-marketing","status":"publish","type":"post","link":"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/","title":{"rendered":"Apakah Sertifikasi Digital Marketing Penting?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kenapa_harus_mengikuti_sertifikasi_digital_marketing\"><\/span>Kenapa harus mengikuti sertifikasi&nbsp;<em>digital marketing?<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#Kenapa_harus_mengikuti_sertifikasi_digital_marketing\" >Kenapa harus mengikuti sertifikasi&nbsp;digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#Profesi_apa_yang_berkaitan_dengan_sertifikasi_digital_marketing\" >Profesi apa yang berkaitan dengan sertifikasi&nbsp;digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#Sertifikasi_Digital_Marketing_dari_MarkPlus_Institute\" >Sertifikasi Digital Marketing dari MarkPlus Institute<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#1_Digital_Marketing\" >1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#2_Digital_Marketing_Management\" >2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Digital Marketing Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/markplusinstitute.com\/explore\/sertifikasi-digital-marketing\/#3_Certified_Professional_Marketeers_CPM_Asia\" >3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certified Professional Marketeers (CPM) Asia<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Di era digitalisasi ini, hampir semua perusahaan mulai menerapkan teknologi pada&nbsp;<em>day-to-day business&nbsp;<\/em>nya, tak terkecuali&nbsp;<em>digital marketing.&nbsp;<\/em>Untuk mendapatkan hasil dari&nbsp;<em>digital marketing&nbsp;<\/em>yang maksimal, salah satu faktor pentingnya adalah meningkatkan&nbsp;<em>digital skills&nbsp;<\/em>para karyawan. Sertifikasi&nbsp;<em>digital marketing<\/em>&nbsp;dibutuhkan karyawan untuk membantu membangun dan meningkatkan karir, sebagai&nbsp;<em>proof&nbsp;<\/em>bahwa mereka menguasainya dan tetap relevan dalam mengikuti teknologi dan tren. Karena, sertifikasi&nbsp;<em>digital marketing<\/em>&nbsp;ini membantu meningkatkan kredibilitas karyawan dengan mempunyai&nbsp;<em>competitive advantage<\/em>&nbsp;atau nilai lebih. Selain itu, sertifikasi digital marketing juga dapat menjadi tolak ukur kemampuan&nbsp;<em>digital skills<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profesi_apa_yang_berkaitan_dengan_sertifikasi_digital_marketing\"><\/span>Profesi apa yang berkaitan dengan sertifikasi&nbsp;<em>digital marketing?<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google telah memprediksi ekonomi digital Indonesia akan mencapai US$124,1 miliar pada tahun 2025. Lantas, kondisi tersebut membuat talenta dengan&nbsp;<em>digital skills&nbsp;<\/em>semakin dibutuhkan oleh perusahaan. Berikut beberapa profesi yang membutuhkan sertifikasi&nbsp;<em>digital marketing<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO Specialist<\/li>\n\n\n\n<li>Social Media Strategist<\/li>\n\n\n\n<li>Content Writer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sertifikasi_Digital_Marketing_dari_MarkPlus_Institute\"><\/span>Sertifikasi Digital Marketing dari MarkPlus Institute<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MarkPlus Institute memiliki tiga pilihan program sertifikasi berjenjang di bidang&nbsp;<em>digital marketing,&nbsp;<\/em>yaitu: level operasional, level manajerial, dan level stratejik. Ketiga program tersebut merupakan sertifikasi online yang terdiri dari 4&nbsp;<em>courses<\/em>&nbsp;yang diadakan setiap bulan. Berikut beberapa pilihan program sertifikasi&nbsp;<em>digital marketing&nbsp;<\/em>yang ditawarkan MarkPlus Institute:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Digital_Marketing\"><\/span>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Program sertifikasi&nbsp;<em>digital marketing&nbsp;<\/em>berada di level operasional dan ditujukan untuk&nbsp;<em>professional entry-level.&nbsp;<\/em>Dalam topik ini, Anda akan belajar mendapatkan teori dan juga praktik. Secara teori Anda akan memahami pentingnya memiliki konsep yang&nbsp;<em>applicable<\/em>&nbsp;untuk setiap&nbsp;<em>platform<\/em>&nbsp;media sosial atau digital, sedangkan, untuk praktikal Anda dapat mempraktekkan secara langsung penggunaannya. Jika Anda mengambil program sertifikasi&nbsp;<em>online digital marketing,&nbsp;<\/em>Anda akan mempelajari hal-hal berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pemahaman mengenai&nbsp;<em>customer journey<\/em>&nbsp;pelanggan di era digital.<\/li>\n\n\n\n<li>Kemampuan dalam membuat konten&nbsp;<em>marketing<\/em>&nbsp;yang sesuai dengan&nbsp;<em>brand persona<\/em>, segmen dan target.<\/li>\n\n\n\n<li>Kemampuan dalam membuat konten&nbsp;<em>marketing<\/em>&nbsp;dan&nbsp;<em>advertising<\/em>&nbsp;yang menarik melalui&nbsp;<em>platform social media<\/em>.<\/li>\n\n\n\n<li>Memanfaatkan&nbsp;<em>search marketing&nbsp;<\/em>Google untuk melakukan kampanye&nbsp;<em>marketing<\/em>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut adalah silabus untuk sertifikasi&nbsp;<em>online digital marketing&nbsp;<\/em>oleh MarkPlus Institiute:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Judul&nbsp;<em>Courses<\/em><\/strong><\/td><td><strong>Judul&nbsp;<em>Module<\/em><\/strong><\/td><\/tr><tr><td><em>Developing Digital Marketing<\/em><\/td><td><em>Digital Marketing Concept<\/em><br><em>Knowing your Customer Journey<\/em><br><em>Choosing Channel in Digital<\/em><br><em>Developing your Strategy in Digital<\/em><\/td><\/tr><tr><td><em>Content Marketing for Brand Building<\/em><\/td><td><em>Developing your Company Persona<\/em><br><em>Designing your Content<\/em><br><em>Amplifying your Content<\/em><br><em>Managing your Content<\/em><\/td><\/tr><tr><td><em>Social Media and Analytical Marketing<\/em><\/td><td><em>Social Media for Digital Marketing<\/em><br><em>Facebook and Instagram Ads<\/em><br><em>Twitter and YouTube Ads<\/em><br><em>Analytical for Social Media<\/em><\/td><\/tr><tr><td><em>Search Marketing<\/em><\/td><td><em>Developing your Copywriting<\/em><br><em>Strategy and Technical for SEO<\/em><br><em>Strategy and Technical for SEM<\/em><br><em>Google Ads for Marketing<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Output yang diharapkan setelah mengikuti program sertifikasi&nbsp;<em>online digital marketing:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peserta memahami konsep membuat&nbsp;<em>digital marketing<\/em>, mengetahui perilaku konsumen, memilih&nbsp;<em>channel<\/em>&nbsp;dan membuat strategi yang pas dalam&nbsp;<em>digital<\/em><em>marketing<\/em>,<\/li>\n\n\n\n<li>Peserta memahami pentingnya membuat, mendesain dan mengelola konten&nbsp;<em>marketing<\/em>,<\/li>\n\n\n\n<li>Peserta memahami konsep mengembangkan media sosial yang baik, mempraktekkan bagaimana membuat&nbsp;<em>social media ads<\/em>,<\/li>\n\n\n\n<li>Peserta memahami bagaimana mendevelop&nbsp;<em>copywriting<\/em>&nbsp;dan membuat strategi dan taktis SEO, SEM dan google Ads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Digital_Marketing_Management\"><\/span>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Digital Marketing Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Selanjutnya, program sertifikasi&nbsp;<em>digital marketing&nbsp;<\/em>pada level manajerial bertajuk&nbsp;<em>digital marketing management.&nbsp;<\/em>Program sertifikasi&nbsp;<em>online<\/em>&nbsp;ini ditujukan untuk&nbsp;<em>professional mid-level&nbsp;<\/em>yang lebih komprehensif untuk mengelola manajemen pemasaran digital<em>.&nbsp;<\/em>Materi dan modul yang terdapat dalam manajemen&nbsp;<em>digital marketing&nbsp;<\/em>membantu para profesional untuk melihat hal-hal strategis seperti mengelola orang ataupun tim dan mengelola&nbsp;<em>job desk<\/em>. Dalam program sertifikasi&nbsp;<em>online digital marketing management&nbsp;<\/em>iniAnda akan mempelajari hal-hal berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Defining OKR or KPI,<\/em><em><\/em><\/li>\n\n\n\n<li><em>Budgeting Digital Marketing,<\/em><em><\/em><\/li>\n\n\n\n<li><em>Campaign Landing Pages,<\/em><em><\/em><\/li>\n\n\n\n<li><em>Customer Acquisition,<\/em><em><\/em><\/li>\n\n\n\n<li><em>Remarketing Strategy,<\/em><em><\/em><\/li>\n\n\n\n<li><em>Monitoring day-to-day Campaign Performance<\/em><em>, and<\/em><\/li>\n\n\n\n<li><em>Ensure High Quality SEO and Content.<\/em><em><\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut adalah silabus untuk sertifikasi&nbsp;<em>online digital marketing management&nbsp;<\/em>oleh MarkPlus Institiute:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Judul&nbsp;<em>Courses<\/em><\/strong><\/td><td><strong>Judul&nbsp;<em>Module<\/em><\/strong><\/td><\/tr><tr><td><em>Planning Digital Management<\/em><\/td><td><em>What is your objective? KPI or OKR?<\/em><br><em>Budgeting digital marketing campaigns<\/em><br><em>Managing team in digital<\/em><br><em>A\/B testing\u00c3\u201a\u00a0<\/em><\/td><\/tr><tr><td><em>Communicating Brand Story<\/em><\/td><td><em>Create and contribute content<\/em><br><em>Campaign landing pages<\/em><\/td><\/tr><tr><td><em>Executing Digital Marketing<\/em><\/td><td><em>Customer acquisition<\/em><br><em>Customer retention using remarketing strategy<\/em><br><em>Measuring leads and revenue<\/em><\/td><\/tr><tr><td><em>Evaluation Digital Marketing<\/em><\/td><td><em>Monitoring day-to-day campaign performance<\/em><br><em>Ensure high quality SEO, content<\/em><br><em>Customer data insights<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Output yang diharapkan setelah mengikuti program sertifikasi&nbsp;<em>online digital marketing:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peserta memiliki pemahaman mengenai mendevelop KPI atau OKR untuk perusahaannya.<\/li>\n\n\n\n<li>Peserta memiliki kompetensi untuk mmebuat&nbsp;<em>content&nbsp;<\/em>sesuai persona perusahaan.<\/li>\n\n\n\n<li>Peserta memiliki kompetensi untuk mengembangkan atau mengakuisisi&nbsp;<em>customer, remarketing,&nbsp;<\/em>dan mengukur&nbsp;<em>leads&nbsp;<\/em>dan&nbsp;<em>revenue.<\/em><\/li>\n\n\n\n<li>Peserta mampu mengelola&nbsp;<em>job desk&nbsp;<\/em>dengan&nbsp;<em>monitoring day-to-day campaign,&nbsp;<\/em>memastikan SEO memiliki&nbsp;<em>high quality&nbsp;<\/em>dan mengelola&nbsp;<em>customer data insights.<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Certified_Professional_Marketeers_CPM_Asia\"><\/span>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certified Professional Marketeers (CPM) Asia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Berbeda dengan kedua program sertifikasi\u00c3\u201a\u00a0<em>online\u00c3\u201a\u00a0<\/em>yang disebutkan sebelumnya, sertifikat untuk CPM Asia ini dikeluarkan oleh Asia Marketing Federation (AMF). Program ini adalah pengakuan tertinggi yang diberikan kepada para\u00c3\u201a\u00a0<em>professional<\/em> pemasar yang telah mencapai tingkat kompetensi yang diakui terhadap pemahaman pemasaran di Kawasan Asia, baik secara akademik maupun praktis. Pemberian sertifikasi CPM menunjukkan tingkat professionalitas berdasarkan kompetensi dan pencapaian standar yang tinggi terhadap pengalaman, pengetahuan di bidang pemasaran di Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maka dari itu, program ini ditujukan kepada\u00c3\u201a\u00a0<em>professional up-level\u00c3\u201a\u00a0<\/em>yang memegang \u00c3\u201a\u00ad<em>strategic role\u00c3\u201a\u00a0<\/em>seperti\u00c3\u201a\u00a0<em>Board of Directors<\/em>\u00c3\u201a\u00a0dengan pengalaman kerja minimal lima tahun. Program sertifikasi ini meliputi empat kompetensi yakni\u00c3\u201a\u00a0<em>brand strategy, service strategy, sales strategy,\u00c3\u201a\u00a0<\/em>dan tentunya\u00c3\u201a\u00a0<em>digital marketing strategy.\u00c3\u201a\u00a0<\/em>Melalui program CPM Asia ini, Anda akan mempelajari hal-hal berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mempelajari praktik bisnis di Asia, termasuk Australia, China, Hongkong, Jepang, Korea Selatan dan lain-lain,<\/li>\n\n\n\n<li>Mempelajari sistem riset pemasaran yang sering digunakan dan diperlukan sebagai basis pengambilan keputusan, dan<\/li>\n\n\n\n<li>Mempelajari proses penyusunan strategi pemasaran dan penerapannya,<\/li>\n\n\n\n<li>Mempelajari program komunikasi pemasaran.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Program ini terdiri dari 5 hari pelatihan dengan modul sebagai berikut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modul 1 \u00c3\u00a2\u00e2\u201a\u00ac\u201c\u00c3\u201a\u00a0<em>Marketing Strategy<\/em>\n<ul class=\"wp-block-list\">\n<li>Mempelajari proses penyusunan strategi pemasaran dan penerapannya di pasar Asia.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Modul 2 \u00c3\u00a2\u00e2\u201a\u00ac\u201c\u00c3\u201a\u00a0<em>Marketing Research<\/em>\n<ul class=\"wp-block-list\">\n<li>Mempelajari sistem riset pemasaran yang sering digunakan dan diperlukan sebagai basis pengambilan keputusan dalam penyusunan strategi pemasaran, khususnya pasar Asia.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Modul 3 \u00c3\u00a2\u00e2\u201a\u00ac\u201c\u00c3\u201a\u00a0<em>Marketing Communications<\/em>\n<ul class=\"wp-block-list\">\n<li>Mempelajari program komunikasi pemasaran yang terintegrasi dan memegang peranan penting dalam penyusunan strategi pemasaran, khususnya di pasar Asia.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Modul 4 \u00c3\u00a2\u00e2\u201a\u00ac\u201c\u00c3\u201a\u00a0<em>Asia Business<\/em>\n<ul class=\"wp-block-list\">\n<li>Mempelajari praktik bisnis di Asia termassuk Australia, China, Hongkong, Indonesia, Jepang, Malaysia, Pakistan, Filipina, Singapura, Korea Selatan, Taiwan, dan Vietnam.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Modul 5 \u00c3\u00a2\u00e2\u201a\u00ac\u201c\u00c3\u201a\u00a0<em>Asia Marketing Management<\/em>\n<ul class=\"wp-block-list\">\n<li>Memahami dan mengintegrasikan konsep dan kerangka strategi yag telah dipelajari dengan mengalisis kasus-kasus.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Kenapa harus mengikuti sertifikasi&nbsp;digital marketing? Di era digitalisasi ini, hampir semua perusahaan mulai menerapkan teknologi pada&nbsp;day-to-day business&nbsp;nya, tak&hellip;","protected":false},"author":3,"featured_media":1000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":52,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[15],"tags":[37,36,35],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","category-learning-and-development","tag-program-sertifikasi","tag-sertifikasi-digital-marketing","tag-sertifikasi-online","cs-entry"],"_links":{"self":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":0,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media\/1000"}],"wp:attachment":[{"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markplusinstitute.com\/explore\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}