Kekuatan Pasar Niche di Era Digital: Insight dari Buku “The Long Tail”
Di tengah era digital yang terus berkembang, buku The Long Tail karya Chris Anderson hadir sebagai panduan berharga bagi para pelaku bisnis.…
Influencer Marketing: Definisi, Contoh, dan Perannya Dalam Bisnis Digital
Teknologi digital yang berkembang pesat membuka peluang perusahaan dan bisnis digital bisa menjangkau audiens lebih luas, influencer marketing…
Pengertian Marketing Mix 7P dan Sejarah Perkembangannya
Dalam strategi pemasaran, pernahkah kamu mendengar konsep Marketing Mix 7P? Marketing Mix adalah sebuah strategi pemasaran yang memiliki…
Business Immersion: Mataer Edutech Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Mataer Edutech is an Indonesian IT company driving digital transformation in higher education. Partnering with universities nationwide, it…
Business Immersion: Birth Beyond Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Birth Beyond, founded to serve modern parents in Indonesia, is a baby-care brand dedicated to delivering safe, high-quality products for…
Business Immersion: Schoters Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Schoters, a subsidiary of Indonesia’s leading EdTech company Ruangguru, operates the Work Abroad program to support global mobility and…
Business Immersion: Terve Chocolate Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Terve Chocolate is an Indonesian premium chocolate company that aims to deliver high-quality single-origin products while celebrating…
Business Immersion: TRIPA Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
PT Asuransi Tri Pakarta (TRIPA) is one of Indonesia’s long-standing general insurance companies, established in 1978 by the Insan of Bank…
Business Immersion: Papermark Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Papermark was established in 2017 with a mission to redefine stationery as more than a functional product, positioning it as a medium for…
Data Science: Kunci Karier dan Inovasi di Era Data-Driven
Di era informasi ini, organisasi mengandalkan data untuk membuat keputusan yang lebih cepat dan akurat. Data Science hadir sebagai disiplin…