Branding vs Sales: Memahami Perbedaan dan Sinergi untuk Kesuksesan Bisnis
Jika kamu bergelut di bidang bisnis maupun pemasaran, istilah branding vs sales mungkin familiar di telinga. Kedua instrumen tersebut memiliki…
Primal Leadership dan Kekuatan Kecerdasan Emosional
Konsep Primal Leadership menekankan bahwa kepemimpinan yang efektif tidak hanya ditentukan oleh strategi atau kecerdasan intelektual, tetapi…
Kekuatan Pasar Niche di Era Digital: Insight dari Buku “The Long Tail”
Di tengah era digital yang terus berkembang, buku The Long Tail karya Chris Anderson hadir sebagai panduan berharga bagi para pelaku bisnis.…
Influencer Marketing: Definisi, Contoh, dan Perannya Dalam Bisnis Digital
Teknologi digital yang berkembang pesat membuka peluang perusahaan dan bisnis digital bisa menjangkau audiens lebih luas, influencer marketing…
Pengertian Marketing Mix 7P dan Sejarah Perkembangannya
Dalam strategi pemasaran, pernahkah kamu mendengar konsep Marketing Mix 7P? Marketing Mix adalah sebuah strategi pemasaran yang memiliki…
Business Immersion: Mataer Edutech Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Mataer Edutech is an Indonesian IT company driving digital transformation in higher education. Partnering with universities nationwide, it…
Business Immersion: Birth Beyond Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Birth Beyond, founded to serve modern parents in Indonesia, is a baby-care brand dedicated to delivering safe, high-quality products for…
Business Immersion: Schoters Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Schoters, a subsidiary of Indonesia’s leading EdTech company Ruangguru, operates the Work Abroad program to support global mobility and…
Business Immersion: Terve Chocolate Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
Terve Chocolate is an Indonesian premium chocolate company that aims to deliver high-quality single-origin products while celebrating…
Business Immersion: TRIPA Case by Entrepreneurial Marketing MBA Students in Collaboration with SBM ITB
PT Asuransi Tri Pakarta (TRIPA) is one of Indonesia’s long-standing general insurance companies, established in 1978 by the Insan of Bank…