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The MarkPlus Institute AI Center offers a strategic approach to optimizing AI usage, enabling you to accelerate your career growth and reach new professional heights

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The Demand for Prompt Engineer is Skyrocketing!

Companies that adopted AI into their operations in 2023 reported revenue increases
(Forbes, 2024)
Workers worldwide could be replaced
because of AI in 2030
(McKinsey & Company, 2023)
IT leaders say certified staff
adds value to their organization
(Skillsoft, 2023)

From Hours to Minutes for Data-Driven Insights

AI for Data Analysis and Data Visualization

Let’s Be The Next Globally Certified Prompt Engineer!

The CCPS certification program is focused on understanding grammar in generative AI, such as ChatGPT, a unique approach compared to other programs.

This program equips participants with the skills to design effective prompts for various applications, including text generation, chatbots, creative writing, image and video creation. By completing this program, individuals can enhance their efficiency and achieve better work outcomes.

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program Syllabus

What You Will Learn in This Program

This Certified ChatGPT Prompt Specialist offers an in-depth exploration of designing, structuring, and optimizing prompts for various AI models, particularly LLM (large language models). The course covers key concepts essential for understanding and effectively utilizing these advanced AI systems.
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Understanding The Fundamentals of Prompts in AI

  • Learn about the essence of prompt engineering
  • Understand how AI process language input & its correlation to prompt structuring
  • Study basic prompting techniques like zero-shot and few-shot learning.

Deep Dive into More Specific Prompt

  • Learn how to frame more complex prompts to get precise and relevant outputs.
  • Explore how to craft prompts that direct AI to follow certain thinking processes.
  • Explore industry-specific applications of prompt engineering (e.g., for marketing, customer service).

Introduction to Advance Prompting

  • Understand Chain-of-Thought (CoT) prompting for sequential reasoning and improved logical responses.
  • Study Tree-of-Thought (ToT) prompting to generate multiple outcomes or solutions for a given problem.
  • Explore meta-prompting, where AI generates prompts based on initial user input for more tailored results such as strategic marketing, operational optimization, or creative problem-solving.

Principles of AI Reasoning

  • Understand the basics of AI reasoning and how it processes information sequentially.
  • Study how Chain-of-Thought (CoT) improves AI decision-making by breaking tasks into logical steps.
  • Practice simple CoT prompts for tasks like summarization or data extraction.
  • Learn to apply CoT to complex workflows like analyzing customer data, generating reports, or solving business problems.

Improving AI Reasoning Capabilities

  • Explore Tree-of-Thought (ToT) prompting, where AI explores multiple paths before selecting the best answer.
  • Study how ToT can provide multiple solutions to a single problem, offering various approaches.
  • Test CoT and ToT techniques in creative tasks, such as generating marketing campaigns or business strategies.

Utilize AI to Solve Complex Problems

  • Implement CoT and ToT prompting in advanced scenarios like customer journey mapping, product development, or content ideation.
  • Learn to combine CoT and ToT prompts for multi-layered workflows, where AI assists with both planning and execution.
  • Explore the potential for using ToT in strategic foresight and long-term planning for business growth and innovation.

Get Familiar with GPTs

  • Understand how language models like ChatGPT generate text and why they’re effective.
  • Explore how to use ChatGPT in different contexts, from drafting emails to generating reports.
  • Recognize the limitations of default models and why customization is necessary for specific business needs.

Learn to Customize GPTs

  • Learn how to customize ChatGPT prompts to improve accuracy in specific domains (e.g., industry-specific language).
  • Explore techniques for adjusting tone, style, and format based on the task or audience.
  • Practice building workflows where ChatGPT handles multiple steps in a process (e.g., customer queries, document generation).

Train the GPTs

  • Build and train CustomGPT models tailored to your business by feeding them domain-specific datasets.
  • Master the integration of CustomGPT with APIs to automate tasks like customer support, marketing emails, or content curation.
  • Dive into advanced NLP (Natural Language Processing) techniques like entity recognition and sentiment analysis to further refine responses.
  • Implement complex AI models that support business operations across various departments, such as HR, marketing, and sales.

The Importance of Dummy Data 

  • Understand what dummy data is and how it’s used for testing and development purposes.
  • Explore how AI can automate dummy data generation for tasks like testing algorithms or simulating business scenarios.
  • Study the uses of dummy data in various fields (e.g., marketing, sales, customer insights).

Customize Dummy Data

  • Learn to use AI tools to generate dummy data in various formats (CSV, JSON, etc.).
  • Explore how to generate diverse data types (numerical, categorical, time-series) for testing AI models.
  • Learn how to modify and manipulate dummy data for specific testing conditions, such as stress-testing algorithms.

Scale up Dummy Data

  • Customize dummy data for high-fidelity testing environments, mimicking real-world scenarios for marketing campaigns or product launches.
  • Integrate dummy data generation into AI workflows that simulate user interactions, customer purchases, or market responses.
  • Explore the use of synthetic data in data augmentation, where AI-generated data supplements real data for more robust analysis.

Explore AI Tools for Creative Purpose

  • Learn the basics of text-to-image generation using AI platforms (e.g., DALL·E, MidJourney).
  • Explore the use of simple visual elements in AI-generated images, such as shapes, colors, and textures.
  • Study the common applications of text-to-image generation in content creation, advertising, and branding.

Hands-on Creative Practice Using AI

  • Practice generating partial images and using Inpainting to complete them based on given prompts.
  • Use Outpainting techniques to expand on existing images, creating wider visual stories or brand images.
  • Refine prompts to achieve more specific and accurate visual results for commercial use.

Mastering Creative AI

  • Combine inpainting and outpainting to create cohesive visual narratives for campaigns or brand stories.
  • Integrate text-to-image generation with other AI tools for end-to-end marketing content creation (e.g., images for blogs, videos, and presentations).
  • Customize AI-generated images to align with brand guidelines, ensuring consistency in visuals across all platforms.

Bring Your Text to Life with AI Voices

  • Understand the key technologies and platforms that offer text-to-video generation.
  • Study how to craft short, text-based scripts for social media content or explainer videos.
  • Explore different AI tools for generating videos based on written prompts (e.g., Pictory, RunwayML).

Customize and Perfect Your Voice Output

  • Customize TTS outputs by adjusting the voice, tone, and speaking style for various applications.
  • Explore how to use TTS for interactive applications, such as voice assistants or chatbots.
  • Integrate TTS into customer-facing applications like automated phone systems or AI-driven customer service.

Elevate Experiences with Dynamic Speech

  • Explore advanced TTS customization, such as voice cloning or creating personalized AI-generated voices.
  • Master the integration of TTS with conversational AI to create natural, dynamic voice interactions.
  • Combine TTS with other AI tools to create fully automated, multi-channel content experiences, such as voice-activated websites or interactive marketing materials.

Turn Words into Visual Magic

  • Understand the key technologies and platforms that offer text-to-video generation.
  • Explore different AI tools for generating videos based on written prompts (e.g., Pictory, RunwayML).
  • Recognize the limitations of AI video creation, such as quality control and customization.

Level Up with AI Video Customization

  • Learn how to integrate branding elements like logos, colors, and fonts into AI-generated videos.
  • Explore real-world applications of AI video creation, such as product demos or training videos.
  • Refine the video creation process to better match the requirements of different platforms (e.g., YouTube, Instagram).

Craft Captivating AI-Driven Stories

  • Create AI-generated video campaigns that target specific audiences with personalized content.
  • Customize AI-powered videos for advanced use cases like product launches, events, or large-scale advertising.
  • Learn to integrate AI-generated video content into dynamic, interactive experiences like quizzes or e-learning modules.


Build Your First Smart AI Chatbot

  • Study the structure of a simple chatbot conversation, including basic intents and responses.
  • Recognize common use cases like customer support, automated FAQs, or lead generation bots.
  • Learn the fundamentals of how chatbots interact with users and simulate natural conversation.

Create Dynamic Conversations

  • Practice creating more complex conversational flows to manage multiple user intents.
  • Refine chatbot responses for more natural-sounding conversations using NLP techniques.
  • Study how to optimize conversational AI for specific industries, such as retail, healthcare, or finance.

Design AI Agents that Do it All

  • Explore sentiment analysis and use it to adjust chatbot responses based on user emotions.
  • Integrate conversational AI into large-scale business systems for automated workflows and customer interactions.
  • Develop fully automated AI agents that can operate across different platforms for tasks like customer service, marketing, or technical support.

Program
Facilitators

Learn to utilize AI with our Tech Expert that has 8 years of experience in management and training consultant

Giovanni Panudju

  • Senior Product Manager at MarkPlus Institute
  • Graduated from Executive Education Program Kellog School of Management
  • Guest Lecture in UGM, ITB, Undip, Binus University

What Makes MarkPlus Institute AI Center Your Top Choice to Learn?

Marketing Expert

MarkPlus Institute AI Center is a division of Mcorp, Indonesia’s pioneering marketing firm since 1990.

Insight from Latest Research

You will receive the latest research-based training materials from reputable journals and sources.

Hands-On Learning

You can directly practice the given concept because of its practical but comprehensive nature.

Deep Dive

Training focused on mastering essential tools from generative AI that will directly enhance the quality of your work.

Investment Fee

Rp7.000.000*

Rp5.000.000*

*Belum termasuk pajak 11% | Tersedia cicilan 0%

Enhance your Career with AI for a Better Future!

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