THE NEXT-GEN OF LEADERS
Advancing the Spirit of Entrepreneurship
Entrepreneurial Marketing MBA (ENMARK MBA) is a collaborative master’s degree program between the School of Business and Management, Institut Teknologi Bandung (SBM ITB), and MarkPlus Institute, established in 2022.
This program is a dynamic hub that fuels entrepreneurship, sparks creative thinking, and nurtures innovative mindsets. It offers a vibrant entrepreneurial ecosystem with complete with resources, mentorship, and industry exposure that supports students’ journeys both inside and outside the classroom.
The ENMARK MBA equips students with strategic business acumen, cutting-edge marketing capabilities, and an entrepreneurial mindset. The program empowers participants to drive innovation, build sustainable ventures, and accelerate both business and career growth in today’s fast-changing, opportunity-rich environment.
Exclusive Prepared For
Innovative Professionals
Professionals accelerating careers through knowledge and networks.
Passionate Entrepreneurs
Vision-driven entrepreneurs building with purpose and lasting impact.
Ambitious Fresh Graduates
Individuals building a competitive edge through an entrepreneurial mindset.
Why Entrepreneurial Marketing MBA?
Integrates Marketing, Finance, and Strategy
After-office Hours Classes
Entrepreneurship as a Way of Thinking
Expansive Networking Opportunities
Most Rigorious and Updated Marketing Concepts
Program Course
4 learning weeks for
each subject
Monday to Thursday
(18:10 – 22:00 WIB)
MarkPlus Main Campus Jakarta
Semester 1
- BUSINESS ETHICS, LAW & SUSTAINABILITY
Business ethics, Business law, Socially responsible business. - FINANCIAL REPORT AND CONTROL
Accounting from a marketing and business perspective. - OPERATION AND SUPPLY CHAIN MANAGEMENT
Operating strategy, Project & quality management, and Supply chain management. - MARKETING MANAGEMENT
Marketing 3.0, Marketing 4.0, Marketing 5.0, and Entrepreneurial marketing.
Semester 2
- FINANCIAL MANAGEMENT POLICY
Integrated marketing finance and financial statement analysis. - STRATEGIC DECISION-MAKING AND NEGOTIATION
Decision-making process and collaborative problem-solving. - ENTREPRENEURIAL LEADERSHIP
Strategic planning for value-value creation in an entrepreneurial endeavor. - MANAGEMENT OF INNOVATION, TECH, AND ENTREPRENEURSHIP
Business sustainability with business innovation.
Short Semester
- ORGANIZATIONAL & PEOPLE MANAGEMENT
Leading and managing generational gap, Talent management & Organization culture. - BUSINESS ECONOMICS
Business landscape analysis, Disruptive Technology & Business Dynamics.
Semester 3
- BUSINESS IMMERSION
with elective tracks - STRATEGIC MANAGEMENT & AGILE ENTERPRISE
Strategy formulation & Executive, Competitive advantage, Enterprise modeling in the Digital Age. - RESEARCH METHODOLOGY FOR BUSINESS
Entrepreneurship Project
Students gain hands-on entrepreneurial experience through real-world projects and group consultancy with external clients, applying innovative thinking to solve real business challenges while building valuable industry connections.
Entry Requirements
To be admitted, a candidate must have an excellent degree from a reputable university with a minimum of B accreditation.
Meet the Experts Behind Your Journey
World-class faculty with real-world impact.
Our Students’ Backgrounds
