Executive MBA Strategic Marketing

An Exclusive Opportunity Awaits You In Our MBA Program

Join our one-of-a-kind Strategic Marketing MBA program

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Redefine Marketing Strategies in ASEAN’s Fast-Growing Market!

Alumni & Students

Ideal for professionals with 3+ years of experience seeking to enhance their strategic marketing skills to drive business growth.

The first and only postgraduate program in strategic marketing in Indonesia was conducted entirely in English.

This program equips you with the skills to craft effective marketing strategies for the evolving Indonesian landscape and the ASEAN Economic Community.

Focusing on contextual insights and ASEAN’s potential as a borderless market prepares you for the future of marketing in a dynamic region.

Five Definite Reasons Why You Should Join This
Executive MBA Strategic Marketing Program

Relevant to current and future business landscape

Most rigorous and updated marketing concepts

Facilitated by academicians and
experienced practitioners

Program Course

What You Will Learn in This Program

1st Semester
2nd Semester
3rd Semester
Short Semester

Business Ethics, Law & Sustainability :
Business Ethics, Business Law, Socially Responsible Business.
Accounting: Accounting in Marketing and Business Perspective.
Operation Management: Operation Strategy, Project & Quality Management, Supply Chain Management.
Marketing Management: Marketing 3.0, Marketing 4.0, New Wave Marketing and Entrepreneurial Marketing.

Finance Management: Integrating Marketing & Finance,
Financial Statement Analysis
Decision Making & Negotitation: Decision-Making Process, Collaborative Problem Solving.
International Marketing Management: Marketing in ASEAN,
Marketing in global scale.

Consumer Behavior: Customer Path in Digital Era,
Consumer Research: Online & Offline,
Consumer and Big Data Analysis
Business Strategy & Enterprise Model: Strategy Formulation & Execution, Competitive Advantage, Enterprise Modelling in Digital Age.

People in Organization: Leading & Managing Generational Gap, Talent Management, Organization Culture.
Business Economics: Business Landscape Analysis, Disruptive Technology & Business Dynamics.
Brand & Marketing Communication: Branding in Omnichannel, Digital & Mobile Marketing, Marketing 5.0.

To be admitted, a candidate must have an excellent degree from a reputable university with a minimum of B accreditation and 3-15 years of working experience. In the selection process, you must also pass the TPA Bappenas (min. score 475), ELPT ITB (min. score 90), and interview.

Our participants come from a range of backgrounds, industries and organisations. This diverse mix contributes to a more enriching and dynamic learning experience for all.

Faculty Members

**Dr. (H.C.) Hermawan Kartajaya**
Founder and Chair MCorp

Global Marketing Leader – Ex-President of World Marketing Association; sought-after speaker.
Educator – Lectures on Strategic Marketing internationally.
Author – Co-authored major marketing books, including Marketing 5.0.

**Dr. Agung Wicaksono**
Academic Committee
SBM ITB Jakarta Campus

Education: Industrial Engineering (ITB), MBA & M.Sc. (Hamburg), Ph.D. (St. Gallen).
Experience: Deputy at Nusantara Capital Authority, ex-Director of PT Transjakarta & MRT Jakarta.
Expertise: Strategic management, operations, and infrastructure development.

**Dr. Jacky Mussry**
CEO MarkPlus Institute

Executive Roles – Wakil Ketua MarkPlus Indonesia dan CEO MarkPlus Institute.
Academic Leadership – Mendirikan program Executive MBA pertama di bidang Pemasaran Stratejik dan Entrepreneurial di Indonesia.
Industry & Academic Expertise – Konsultan dan pengajar di FEB UI, SBM ITB, MMT ITS.

**Dr. Yos Sunitiyoso**
Director SBM ITB Campus Jakarta

Education: Industrial Engineering (ITB), M.Eng. (Nagaoka), Ph.D. (UWE Bristol).
Experience: Director SBM ITB Jakarta, VP of Research ITS Indonesia, ex-Research Fellow at Southampton.
Expertise: Decision science, transport systems, logistics, green building, and energy.

**Iwan Setiawan, MBA**
CEO
MarkPlus, Inc. & Marketeers

Executive Roles – MarkPlus, Inc. & Marketeers CEO with 17 years of consulting and market research experience.
Academic Leadership – Lecturer at SBM ITB.
Speaker – At national seminars on digital marketing and corporate strategy.
Publications – Marketing 5.0 (2021), Marketing 4.0 (2017 & 2010) by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

**Yudo Anggoro, Ph.D**
Director of Center for Policy and Public Management SBM ITB

Executive Roles – Director, Center for Policy and Public Management, SBM ITB; Director, MBA Program – Jakarta Campus, SBM ITB.
Academic Leadership – Lecturer at SBM ITB since 2015.
Speaker – At national seminars like MarkPlus.
Publications – Research on public policy, economic competitiveness, and strategic management.

**Ardhi Ridwansyah, M.Si**
COO MarkPlus Institute

Executive Roles – COO MarkPlus Institute, memimpin operasional sejak 2022.
Academic Leadership – Program eksekutif untuk manajer senior.
Speaker – Di berbagai seminar nasional MarkPlus.
Publications – Buku bidang marketing dan manajemen, termasuk MarkPlus Selling Way.

**Yosanova Savitry, MBA**
Deputy CEO MarkPlus Institute

Position & Education: Deputy CEO, MarkPlus Inc.; B.Eng. (Universitas Indonesia), MBA (Singapore Management University).
Experience: Former COO at MarkPlus Institute, Industry Lead in automotive and technology sectors.
Academics: EMBA and Entrepreneurial Marketing lecturer, contributor to Marketing 4.0 and New Content Marketing.

Industry Profiling For Executive MBA Students in Strategic Marketing

RIU: Resources, Infrastructure, and Utilities Industry.
ATL: Automotive, Transportation, and Logistic Industry.
HPC: Hi-tech, Property, and Consumer Goods Industry.
FSI: Financial Service Industry.

Our Student & Alumni Preview

Global Recognition: SBM-ITB as one of the best specialized universities in Asia an the world. Its research rankings, programme rankings, accreditations and professional recognition are testaments to its achievements and Standing.

Hanas Nurpijar Kaloka

Communication Specialist Manager APAC and Indonesia Cargill

Taking this program is a good decision to develop my business skill as I work for a multinational company that requires to think strategically and innovatively. I also have a networking opportunity while sharpening my perspective of business and market trends. It has transformed me in a way of managing a business.

Riris Tobing

Product Marketing Director ABB