The Demand of Digital Marketing is Rapidly Growing!
Digital marketing jobs are opening globally (SimpliLearn, 2024)
Top 10
Most demand jobs on LinkedIn (St John’s University, 2024)
Marketers already experimenting new skill to keep up with latest trend (Salesforce, 2024)
Stand Out From the Crowd by Becoming Internationally Certified
Certified Digital Marketing Specialist (CDMS) is a comprehensive certified program covering key concepts in digital marketing to help you prepare and level up your marketing career. Competencies addressed in this certification program are designed by industry experts from Singapore and Indonesia who have extensive experience in digital marketing, strategy, and planning.
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Why You Should Join This Program
Globally Recognized Certification in 26 Countries Across Asia
Most Comprehensive & Up-to-date Curriculum from Latest Ree
Learn from MarkPlus Institute Digital Marketing Expert
Preparation Class Delivered in Bahasa Indonesia
Free Access to E-Learning from MarkPlus Institute
Networking Opportunities with Industry Expert
Show your Credentials with International Badges
By having this badges, it shows that you master the practical methods to harness the power of Digital Marketing as the core driver of the company’s marketing strategy, apply successful marketing campaigns, measure outcomes and plan a marketing strategy.
PROGRAM SYLLABUS
What You Will Learn in This Program
Gain a deep understanding of digital marketing with in-depth modules on everything from data analytics and SEO to email marketing and social media strategy. Tailored for both beginners and seasoned professionals, this course delivers practical knowledge you can apply immediately.
Set Strategic Content Goals by defining clear, measurable objectives that align with broader business aims.
Know Your Audience Inside-Out through the development of comprehensive personas, using research to pinpoint their demographics, behaviors, and challenges.
Outsmart the Competition by conducting a detailed competitor analysis to uncover content gaps and opportunities.
Unlock the Power of Your Existing Content by performing a structured audit, evaluating performance, and identifying top-performing formats to update or repurpose for future success.
Create Consistent Content Themes by defining key thematic pillars that reinforce the brand message, ensuring cohesion and alignment across all content efforts.
Content Creation
Craft Compelling Brand Narratives by using storytelling techniques that emotionally resonate with your audience and building lasting connections with your brand.
Deliver Content in Multiple Formats by creating a variety of engaging content tailored to audience preferences and platform needs
Supercharge Your SEO Strategy by implementing advanced SEO practices such as optimizing keywords, refining meta descriptions, and aligning visual content with search engine algorithms.
Drive Action with Clear CTAs by providing direct, compelling calls to action, encouraging users to subscribe, download, or purchase, maximizing engagement and conversions.
Meta Ads (Facebook & Instagram Ads)
Enhance Engagement Across Platforms by recognizing how Instagram’s visually-driven, younger audience differs from Facebook’s more diverse user base.
Utilize Targeted Ad Formats by leveraging a variety of ad types—Image Ads, Video Ads, Carousel Ads, and Story Ads—each serving specific brand objectives
Unlock Precision in Audience Targeting by segmenting your audience into advanced demographics, custom audiences, and lookalike audiences,
Measure Success with Key Metrics by tracking performance through KPIs such as CTR and CPC, ensuring each dollar spent delivers results and empowers continuous optimization.
TikTok Ads
Harness TikTok’s Algorithm Power by tapping into its engagement-based content delivery.
Select the Right TikTok Ad Format by understanding In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects
Target Audiences with Precision using TikTok’s interest-based and behavioral targeting to place your content in front of the most likely engagers.
Engage with Immersive Ad Formats by using Full-Screen Vertical Ads that captivate attention or collaborate with influencers to create authentic for boosted engagement.
Track Success with Key Performance Metrics by measuring VTR Engagement Rate, CPM for cost per 1,000 impressions, and Conversion Tracking
Search Engine Optimization (SEO)
Build a Strong SEO Foundation by mastering the essentials of how search engines operate, learning key SEO elements, and optimizing on-page content to boost relevance and readability.
Accelerate Your SEO Momentum by diving into off-page strategies like link building, guest blogging, and leveraging social signals by using tools like Google Keyword Planner and Google Search Console
Achieve Search Mastery by optimizing crawlability, indexing, and site speed, while implementing schema markup for rich snippets. Perform in-depth competitor analysis and develop advanced content strategies to secure top-tier results.
Search Engine Marketing (SEM)
Jumpstart Your SEM Journey by understanding the fundamentals of SEM and its role in driving paid traffic by learn the basics of Google Ads and Bing Ads
Boost Campaign Performance by optimizing SEM with audience segmentation and keyword match types. Use A/B testing to refine ad effectiveness, and apply remarketing techniques to re-engage users who have previously interacted with your website.
Master SEM for Maximum Results by mastering advanced bidding strategies like CPA (Cost-Per-Acquisition) and ROAS (Return on Ad Spend), utilizing automated bidding, and integrating SEM efforts into omnichannel marketing for a seamless approach.
Step into Display & Video by learning what display and video ads are and their roles in Google Ads
Create basic banner ads and short video ads with simple targeting options, and explore Google’s ad network and placement options.
Enhance your creative power by set up advanced targeting, which are affinity audiences, in-market segments, and remarketing lists,
Use performance insights to refine creatives and audience targeting, and experiment with different video ad formats: skippable, non-skippable, and bumper ads.
Command Attention with Advanced Strategies by developing cross-channel campaigns that integrate display, video, and search ads,
Using machine learning for automated bidding and ad placement optimization, and implement interactive and dynamic video ads for better engagement.
Start your Email Marketing journey by understanding the basics of email marketing, which are audience segmentation and building an email list
Creating simple email campaigns using pre-designed templates and learn how to write effective subject lines and CTAs.
Level Up Your Email Game with personalized and triggered email sequences based on user behavior
Using A/B testing to optimize open rates, click-through rates, conversions, and segment lists further with demographics, purchase history, and engagement levels.
Master the Email Automation World after developing full-funnel email marketing automation with tools like HubSpot or Mailchimp
Analyze data with advanced metrics: lifetime customer value (LCV), unsubscribe rates, and engagement trends.
Integrate email marketing with CRM for seamless sales and marketing alignment.
Get Started with Data Insights by setting up Google Analytics on your website and understand key metrics: users, sessions, and bounce rate,
Learn how to navigate basic reports: audience, acquisition, and behavior. Then track conversions and goals like form submissions or sales.
Expand Your Analytics Skills by analysing deeper insights with segments, filters, and custom reports.
Use event tracking for actions like video views, downloads, and button clicks, and understand the concept of attribution models and multi-channel funnels.
Become an Analytics Pro after implementing advanced tracking techniques with Google Tag Manager,
Master custom dashboards, advanced e-commerce tracking, and user flow analysis
Using data-driven attribution models to understand cross-channel performance.
Here’s the 2024 Certified Digital Marketing Specialist schedule. Participants can choose from four sessions in February, June, August, or October, each with a five-day preparation class followed by an exam.
Our Expert Facilitators
With over 7 years experience in FMCG, Ayu has excellent reputation for resolving problems and improving overall business performance.
Ayu HemaAjeng, CDMS
Experiences
Digital Brand Manager at Kino (2022 – Now)
Senior Associate Product Marketing at Traveloka (2021-2022)
Digital Brand Manager at Godrej Indonesia (2019-2021)
These are the countries that have officially recognized our certification.
WHAT THEY SAID ABOUT CDMS?
CDMS adalah program yang tepat bagi para digital marketer untuk mengasah skill dan pengetahuan menggunakan berbagai tools yang relevan. Special kudos for the trainer, Mba Alya who has been very eloquently sharing insights and expertise in navigating digital marketing landscape
Maretha Dwiastuti Putri
Copywriter at PT SMART Tbk/Golden Agri-Resources
CDMS menjawab kebutuhan akademisi untuk mengembangkan ilmu yang tervalidasi industri, sehingga dalam mengajar dan meneliti kami bisa memberikan wawasan praktis dan ter-update. Saya pun merasa MarkPlus Institute memiliki kredibilitas di bidang Marketing sehingga relevan dalam memberikan pelatihan.
Agung Stefanus Kembau
Instructor at Universitas Bunda Mulia,
Materi yang diajarkan lengkap dan memperdalam pengetahuan digital marketing. Tidak hanya teori tapi juga step-by-step oleh fasilitator secara detail dan mudah dimengerti. Sebuah keputusan yang tepat ikut CDMS Markplus yang jelas terpercaya dan bekerja sama dengan iTrain Asia
Anasthasia Calista Pradnya Herjuno
Fresh Graduate
Various clients from corporations, universities, and several other sectors have joined our program.
