The First MBA Program in Entrepreneurial Marketing in Indonesia
Entrepreneurial Marketing – MBA (ENMARK – MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution.
This MBA is for young professionals, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business performance or career prospect.
This Program is Targeted For
Young Professionals
Individuals seeking to accelerate their careers and achieve their professional aspirations through enhanced knowledge and networking opportunities.
Aspiring Entrepreneurs
Individuals who are already entrepreneurs or aspire to pursue their entrepreneurial dreams, seeking innovation and creativity to drive business success.
Fresh Graduates
Individuals who want to gain a competitive edge by cultivating an entrepreneurial and professional spirit from the outset of their careers.
Why Entrepreneurial Marketing Matters?
The First MBA Program in Entrepreneurial Marketing in Indonesia
Combining marketing, finance, strategy holistically.
Business Immersion as a Part of MBA Learning Journey
Providing hands-on learning integrated into students’ daily professional lives.
Most Rigorious and Updated Marketing Concepts
Blending legacy marketing with advanced New Wave Marketing concepts.
Expansive Networking Opportunities
Provides students with enormous access to national and international marketing events hosts by MarkPlus.
New Reverse Case Method
Delivering engaging sessions with expert lectures.
Program Course
4 learning weeks for
each subject
After office hour classes from Monday to Thursday
(18:30 – 22:00 WIB)
Semester 1
- BUSINESS ETHICS, LAW & SUSTAINABILITY:
Business ethics, Business law, Socially responsible business. - FINANCIAL REPORT AND CONTROL:
Accounting from a marketing and business perspective. - OPERATION AND SUPPLY CHAIN MANAGEMENT:
Operating strategy, Project & quality management, and Supply chain management. - MARKETING MANAGEMENT:
Marketing 3.0, Marketing 4.0, Marketing 5.0, & Entrepreneurial marketing.
Semester 2
- FINANCIAL MANAGEMENT POLICY:
Integrated marketing finance & financial statement analysis. - STRATEGIC DECISION-MAKING AND NEGOTIATION:
Decision-making process & collaborative problem-solving. - ENTREPRENEURIAL LEADERSHIP:
Strategic planning for value-value creation in an entrepreneurial endeavor. - MANAGEMENT OF INNOVATION, TECH, AND ENTREPRENEURSHIP:
Business sustainability with business innovation.
Semester 3
- BUSINESS IMMERSION:
with elective tracks - STRATEGIC MANAGEMENT & AGILE ENTERPRISE:
Strategy formulation & Executive, Competitive advantage, Enterprise modeling in the Digital Age. - RESEARCH METHODOLOGY FOR BUSINESS
Short Semester
- ORGANIZATIONAL & PEOPLE MANAGEMENT:
Leading and managing generational gap, Talent management & Organization culture. - BUSINESS ECONOMICS:
Business landscape analysis, Disruptive Technology & Business Dynamics.
English
19 March – 17 July 2025
September 2025
Admission
To be admitted, a candidate must have an excellent degree from a reputable university with a minimum of B accreditation.
TPA BAPPENAS
Min Score 475
ELPT ITB
Min Score 77
BUSINESS PLAN SUBMISSION
CASE-BASED INTERVIEW
Meet the Experts Behind Your Journey
World-class faculty with real-world impact.
Globally Diverse Students
Class Documentation
Various Students Background
