Strategic Marketing MBA SBM ITB

CULTIVATING STRATEGIC LEADERS

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Redefine Marketing Strategies in ASEAN’s Fast-Growing Market!

Alumni & Students

Strategic Marketing Executive MBA program equips you with the skills to craft effective marketing strategies for the evolving Indonesian landscape and the ASEAN Economic Community.

Focusing on contextual insights and ASEAN’s potential as a borderless market prepares you for the future of marketing in a dynamic region.

Transformative Learning Experience
in Strategic Marketing MBA

The first and the only one in Indonesia
Relevant to current and future business landscape
Engaged with real-business society
Most rigorous and updated marketing concepts
Facilitated by academicians and
    experienced practitioners

Program Course

What You Will Learn in This Program
  • Business Ethics, Law & Sustainability :
    Business Ethics, Business Law, Socially Responsible Business.
  • Accounting: Accounting in Marketing and Business Perspective.
  • Operation Management: Operation Strategy, Project & Quality Management, Supply Chain Management.
  • Marketing Management: Marketing 3.0, Marketing 4.0, New Wave Marketing and Entrepreneurial Marketing.
  • Finance Management: Integrating Marketing & Finance, Financial Statement Analysis
  • Decision Making & Negotitation: Decision-Making Process, Collaborative Problem Solving.
  • International Marketing Management: Marketing in ASEAN,
    Marketing in global scale.
  • Consumer Behavior: Customer Path in Digital Era, Consumer Research: Online & Offline,
    Consumer and Big Data Analysis
  • Business Strategy & Enterprise Model: Strategy Formulation & Execution, Competitive Advantage, Enterprise Modelling in Digital Age.
  • People in Organization: Leading & Managing Generational Gap, Talent Management, Organization Culture.
  • Business Economics: Business Landscape Analysis, Disruptive Technology & Business Dynamics.
  • Brand & Marketing Communication: Branding in Omnichannel, Digital & Mobile Marketing, Marketing 5.0.

Admission

Our MBA classrooms bring the energy of the global economy into every session—creating a vibrant space for learning, sharing, and growing. Be part of a diverse and inspiring network of professionals.

Original transcripts from all undergraduate academic institutions of your previous study, starting from the first semester to the last semester.

Original bachelor’s degree certificate

ELPT from UPT Bahasa ITB with a minimum score 90

Tes Potensi Akademik (TPA) with a minimum score 475

Statement of Purpose form which can be found in the Online Registration page

Email addresses of at least 2 colleagues or lecturers who can provide professional recommendations.

The selected candidates will be invited to interview with Focus Group Discussion (FGD) format. Admission office will send an email to describe the process.

Admission office will announce your interview result together with Letter of Acceptance (LoA) issued by ITB Admission Committee.

Class Language

English

Duration

18 Months

Intake

February

Registration

October 15, 2025

Tuition Fee

Class Profile

The Strategic Marketing Executive MBA brings together professionals from diverse industries and roles. This mix creates a richer, more engaging learning experience that enhances every class and connection.

Educational Background
Professional Background

Faculty Members

Dr. (H.C.) Hermawan Kartajaya
Founder and Chair
MCorp
Dr. Agung Wicaksono
Academic Committee
SBM ITB Jakarta Campus
Dr. Jacky Mussry
Vice Chancellor
MarkPlus Institute
Prof. Yos Sunitiyoso, S.T., M.Eng., Ph.D.
Professor
SBM ITB Campus Jakarta
Iwan Setiawan, MBA
COO
MCorp
Yudo Anggoro, Ph.D
Director of Center for Policy and Public Management
SBM ITB
Ardhi Ridwansyah, M.Si
Dean
MarkPlus Institute
Yosanova Savitry, MBA
CMO
MCorp

Discover the Experiences
of Our Students and Graduates

  • SBM-ITB as one of the best specialized universities in Asia an the world. Its research rankings, programme rankings, accreditations and professional recognition are testaments to its achievements and Standing.
    Hanas Nurpijar Kaloka
    Communication Specialist Manager APAC and Indonesia Cargill
  • Taking this program is a good decision to develop my business skill as I work for a multinational company that requires to think strategically and innovatively. I also have a networking opportunity while sharpening my perspective of business and market trends. It has transformed me in a way of managing a business.
    Riris Tobing
    Product Marketing Director ABB
  • I’m grateful and truly enjoyed joining the SMEMBA Batch 8 program. I had the opportunity to connect with professionals from various fields and engage in full discussions and practical case studies. Beyond expanding my network, I gained valuable insights and became more aware of the mindset shifts I need to make. Every moment at SMEMBA has been meaningful.
    Sekar Hayyu Rasikha Hakim
    Account Manager & Operation Gajiku

Be the Strategist Every Business Needs—Enroll in Our Executive MBA

Start your application here! Get in touch with us!