INTERNATIONAL PROGRAM

GRADUATE DIPLOMA

IN GLOBAL MARKETING MANAGEMENT

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markplus institute collaboration

Marketing Institute of Singapore Business School

Graduate Diploma Global Marketing Management (Full-Time), adalah program pelatihan internasional yang diselenggarakan hybrid oleh Marketing Institute of Singapore untuk peserta internasional. Program ini dipromosikan oleh MarkPlus Institute sebagai salah satu program dengan kualitas internasional terbaik yang memberikan kesempatan terbaik untuk marketer di Indonesia untuk

Program ini dibuka untuk calon peserta dengan kriteria:

  1. Kemampuan Bahasa Inggris yang mumpuni,
  2. Memiliki ijazah pendidikan tinggi formal dari universitas,
  3. Berkomitmen mengikuti program hingga selesai.
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INTERNATIONAL EXPERIENCE

WHY OUR PROGRAM

Singapore Best Lecture

Program diampu langsung oleh fasilitator praktisi dan konsultan pemasaran dari Singapura, yang memiliki pemahaman mendalam di bidang bisnis internasional. 

Authorized Singapore Institution

Program terdaftar dan terlisensi sebagai penyelenggara private education institution terpercaya di Singapura yang akan meningkatkan value pendidikan Anda.

Credit Exemption

Credit exemption dalam program Master of Marketing, University of Western Australia (dengan sertifikat Graduate Diploma dari MIS)

International Network

Fasilitas networking dan diskusi bisnis yang asertif berskala global untuk profesional yang akan meningkatkan jejaring bisnis dan karir Anda di masa depan.

REGISTRATION PERIOD

Masa Pendaftaran: hingga Juni 2024

Konsultasikan edukasi kamu bersama konsultan dari MarkPlus Institute, segera dapatkan informasi dan daftarkan diri anda di program Graduate Diploma Global Marketing Management (Full-Time).

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PROGRAM DESCRIPTION

Mulai programJuni 2024
Bahasa PengantarBahasa Inggris
Durasi Program6 bulan (termasuk break)
Aktivitas belajarInteractive lecture
Self-study
Class discussion
Examination
Harga ProgramSGD10,700

PROGRAM SYLLABUS

  • Understand the concept of marketing management and its role in the digital era in an Asian setting.
  • Demonstrate the ability to create customer value, satisfaction, and loyalty in the Asia context.
  • Able to analyze B2C and B2B markets and identify market segments and targets in Asia.
  • Demonstrate the ability to develop marketing strategies that are aligned with the business purpose and create competitive advantage in the Asia context
  • Understand the different aspects of marketing management of an Asia business entity in the digital era, including customer value, satisfaction, loyalty, market segmentation, and targeting.
  • Understand how to apply data-driven customer relationship marketing techniques to improve customer loyalty and advocacy.
  • Able to design and manage integrated marketing communications, including digital, mass, and personal communications.
  • Understand the Asian business environment, including the importance of CSR, ethics, and sustainability.
  • Understand the digital marketing landscape, including the different channels, technologies, and strategies used to reach and engage customers.
  • Able to develop a digital marketing strategy that aligns with the overall business goals.
  • Able to create and manage digital marketing campaigns that are effective and efficient.
  • Understand the foundation of global strategy.
  • Understand and able to articulate within the social and cultural environment in global marketing.
  • Able to apply the Global marketing mix.
  • Able to develop the segmentation, targeting, and positioning in global marketing.