Brand Management Certification
Markplus institute certification program (micp)
BRAND MANAGEMENT
Brand management membantu dengan mengembangkan konsep marketing-mix yang stratejik. Sebagai contoh, belajar product, tidak hanya memahami membuat produk baru, namun, mengatur product life-cycle dan product portfolio. Selain itu, Anda akan dibekali dengan penalaran menggunakan aktivitas dengan tools-tools yang implementatif.
Topik atau section yang dibahas:
- Manager Intrapersonal Skill
- Effective Work Management
- Product Management
- Price Management
- Place Management
- Promotion Management
Pada akhir program, peserta akan mendapatkan sertifikat completion dan competency di bidang Brand Management setelah mencapai tujuan-tujuan pembelajaran berikut:
- Peserta memiliki keterampilan memimpin untuk korporasi, tidak hanya tim namun juga individu.
- Peserta memiliki manajerial skill untuk mengelola pekerjaan yang efektif.
- Peserta mampu mengembangkan suatu produk, mengelola produk, dan mengevaluasi produk.
- Peserta mampu menentukan pricing strategy yang sesuai dengan kustomer dan batas harga yang sesuai.
- Peserta memiliki pemahaman placement yang tepat dan sesuai dengan strategi pemasaran.
- Peserta mampu mengembangkan, mendesain, dan membuat strategi promosi yang menarik untuk mendapatkan market share, heart share, dan mind share.
Audiences
- Profesional di bidang pemasaran
- Pengusaha
- Pelajar dan mahasiswa yang ingin mempersiapkan karier di bidang pemasaran
- Masyarakat umum
Fasilitator: Eka J. Budhiman
25 years Experiences in Sales Marketing Service industries, 15 industries, 13 Years in MarkPlus – Senior Facilitator MarkPlus Institute .
Course Content
Section 1: Product Management
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3 Modules
New Product Development
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Product Management
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Product Life Cycle
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Section 2: Price Management
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4 Modules
Understanding Cost Concept
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Basic Pricing Strategy Part 1
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Basic Pricing Strategy Part 2
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Value Based Pricing
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Section 3: Place Management
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1 Module
Retailling and wholesaling
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Section 4: Promotion Management
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6 Modules
Promotional Management Part 1_Developing advertising program
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Promotional Management Part 2_Developing advertising program
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Below the Line
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Above the Line
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Promotion Management_Digital Marketing Part 1
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Promotion Management_Digital Marketing Part 2
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Final Quiz
Capstone Project Brand Management
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