The First MBA Program in Entrepreneurial Marketing in Indonesia
Advancing the Spirit of Entrepreneurship
Entrepreneurial Marketing MBA (ENMARK MBA) is a collaborative master’s degree program between the School of Business and Management, Institut Teknologi Bandung (SBM ITB), and MarkPlus Institute, established in 2022.
This program is a dynamic hub that fuels entrepreneurship, sparks creative thinking, and nurtures innovative mindsets. It offers a vibrant entrepreneurial ecosystem with complete with resources, mentorship, and industry exposure that supports students’ journeys both inside and outside the classroom.
The ENMARK MBA equips students with strategic business acumen, cutting-edge marketing capabilities, and an entrepreneurial mindset. The program empowers participants to drive innovation, build sustainable ventures, and accelerate both business and career growth in today’s fast-changing, opportunity-rich environment.
This Program is Targeted For
Innovative Professionals
Individuals seeking to accelerate their careers and achieve their professional aspirations through enhanced knowledge and networking opportunities.
Passionate Entrepreneurs
Entrepreneurs who are deeply driven by their vision, whether they are already building their ventures or aspiring to start, fueled by purpose, innovation, and creativity to bring ideas to life and achieve lasting business impact.
Ambitious Fresh Graduates
Individuals who want to gain a competitive edge by cultivating an entrepreneurial and professional spirit from the outset of their careers.
Why Entrepreneurial Marketing MBA?
Integrates Marketing, Finance, and Strategy
Equipping students with the skills to develop innovative marketing approaches, make strategic financial decisions, and drive business growth in dynamic markets.
After-office Hours Classes
Designed to provide maximum flexibility, allowing entrepreneurs, professionals, and fresh graduates to pursue an MBA without interrupting their daily responsibilities.
Entrepreneurship as a Way of Thinking
This mindset is not limited to starting new businesses. It includes cultivating a mindset of resilience, creativity, and opportunity-seeking in every field.
Expansive Networking Opportunities
Give students exclusive access to national and international marketing events hosted by MarkPlus and SBM ITB, connecting them with industry leaders, experts, and fellow professionals to expand their business horizons.
Most Rigorious and Updated Marketing Concepts
Equips students with the latest marketing strategies, integrating classical principles with modern approaches to ensure they gain practical, real-world expertise applicable to dynamic industries.
Program Course
4 learning weeks for
each subject
After office hour classes from Monday to Thursday
(18:30 – 22:00 WIB)
Semester 1
- BUSINESS ETHICS, LAW & SUSTAINABILITY
Business ethics, Business law, Socially responsible business. - FINANCIAL REPORT AND CONTROL
Accounting from a marketing and business perspective. - OPERATION AND SUPPLY CHAIN MANAGEMENT
Operating strategy, Project & quality management, and Supply chain management. - MARKETING MANAGEMENT
Marketing 3.0, Marketing 4.0, Marketing 5.0, and Entrepreneurial marketing.
Semester 2
- FINANCIAL MANAGEMENT POLICY
Integrated marketing finance and financial statement analysis. - STRATEGIC DECISION-MAKING AND NEGOTIATION
Decision-making process and collaborative problem-solving. - ENTREPRENEURIAL LEADERSHIP
Strategic planning for value-value creation in an entrepreneurial endeavor. - MANAGEMENT OF INNOVATION, TECH, AND ENTREPRENEURSHIP
Business sustainability with business innovation.
Short Semester
- ORGANIZATIONAL & PEOPLE MANAGEMENT
Leading and managing generational gap, Talent management & Organization culture. - BUSINESS ECONOMICS
Business landscape analysis, Disruptive Technology & Business Dynamics.
Semester 3
- BUSINESS IMMERSION
with elective tracks - STRATEGIC MANAGEMENT & AGILE ENTERPRISE
Strategy formulation & Executive, Competitive advantage, Enterprise modeling in the Digital Age. - RESEARCH METHODOLOGY FOR BUSINESS
Entrepreneurship Project
Students will have the opportunity to gain hands-on experience by working on real-world projects rooted in entrepreneurship. Moreover, they will engage with external clients through group consultancy projects, enabling them to apply entrepreneurial thinking in practical business scenarios, solve real challenges with innovative solutions, and develop valuable industry connections that enhance their professional growth as future entrepreneurs and business leaders.
19 March – 17 July 2025
September 2025
Entry Requirements
To be admitted, a candidate must have an excellent degree from a reputable university with a minimum of B accreditation.
TPA BAPPENAS
Min Score 475
ELPT ITB
Min Score 77
FINAL PROJECT PLAN SUBMISSION
CASE-BASED INTERVIEW
Meet the Experts Behind Your Journey
World-class faculty with real-world impact.
Our Students’ Backgrounds
